CFL Worldwide · Brand Book 1.2

Every brand file, ready to download

The logo in three arrangements and four colours, the avatar, the favicon, the palette and the typefaces, as the website uses them. Take each file as it is: do not redraw, retype, recolour or stretch the logo.

The whole brand kitEvery file below and the book, .zip
28.9 MB All logo filesSVG, PDF and PNG, .zip
824 KB Brand book, PDFVersion 1.2, October 2026
32.1 MB Read the brand bookIn the browser, page by page

Which file, where

The mark alone by default, as in the website’s footer, and the header lockup where a reader may not know CFL yet.

Website, web appSVG
Word, PowerPoint, Google Docsheader PNG 1200
Email signaturemark-green PNG 600
Print, signs, vinyl, embroideryPDF
Video end cardSVG or PNG 2400
Profile picturesavatar PNG 800
Browser tab, home screenfavicon, as a set
Fax, stamps, newsprint-black PDF

PDFs are RGB vector. For spot-colour print, ask the printer to map CFL Green to Pantone 3425 C; for a one-colour job in black, use the black file, not ink.

Logo

Keep a third of the mark’s height clear on every side. The mark stays at least 20 px or 5 mm tall; below a 13 px descriptor, use the mark alone.

Mark

The logo, wherever the name is already given, as in the website’s footer.

2.60 : 1

Green

On paper and white

SVG1 KB PDF1 KB PNG 6001 KB PNG 12004 KB PNG 240011 KB

White

On Deep and dark photographs

SVG1 KB PDF1 KB PNG 6001 KB PNG 12003 KB PNG 240011 KB

Ink

One colour, dark

SVG1 KB PDF1 KB PNG 6001 KB PNG 12004 KB PNG 240011 KB

Black

Fax, newsprint, engraving, stamps

SVG1 KB PDF1 KB PNG 6001 KB PNG 12003 KB PNG 240011 KB

Header lockup

The mark with the descriptor the website sets beside it, on two lines. Where a reader may not know CFL yet.

6.32 : 1

Green

On paper and white

SVG44 KB PDF17 KB PNG 120013 KB PNG 240027 KB PNG 480059 KB

White

On Deep and dark photographs

SVG44 KB PDF17 KB PNG 120012 KB PNG 240025 KB PNG 480057 KB

Ink

One colour, dark

SVG44 KB PDF17 KB PNG 120014 KB PNG 240028 KB PNG 480064 KB

Black

Fax, newsprint, engraving, stamps

SVG44 KB PDF17 KB PNG 120012 KB PNG 240025 KB PNG 480056 KB

Horizontal lockup

The header lockup on one line, for wide, short strips.

18.00 : 1

Green

On paper and white

SVG42 KB PDF16 KB PNG 160010 KB PNG 320020 KB PNG 640042 KB

White

On Deep and dark photographs

SVG42 KB PDF16 KB PNG 16009 KB PNG 320018 KB PNG 640040 KB

Ink

One colour, dark

SVG42 KB PDF16 KB PNG 160010 KB PNG 320021 KB PNG 640044 KB

Black

Fax, newsprint, engraving, stamps

SVG42 KB PDF16 KB PNG 16009 KB PNG 320019 KB PNG 640041 KB

Avatar and favicon

Both are the mark, drawn for small squares. The favicon is the website’s own file.

Avatar

The mark in CFL Green on white, square, for profile pictures.

SVG1 KB PNG 4002 KB PNG 8004 KB

Favicon

The website’s own files, for the browser tab and the home screen. Use them as they are, as a set.

ICO1 KB SVG1 KB Apple touch1 KB PNG 321 KB PNG 1801 KB PNG 1921 KB PNG 5122 KB

Colour

The website’s palette. Green and Ink are never a ground. Click a colour to copy its hex.

Core

Neutrals

Green

Deep

Signal

Palette filesASE · Adobe1 KB CSS1 KB JSON1 KB

Type

The website’s typefaces, free under the SIL Open Font License. Download them from Google Fonts; the kit does not carry them.

Display

Familjen Grotesk

Headlines, navigation, buttons, card titles, the big figures and the header’s descriptor.

Google Fonts

Text

Public Sans

Running text, ledes, captions and forms, set in Slate.

Google Fonts

Data

JetBrains Mono

Eyebrows, labels, codes, and links that stand on their own.

Google Fonts

Quotation

Source Serif 4

Italic, for the pull quotes on About and nowhere else.

Google Fonts