Brand Book 1.2
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CFL WorldwideBrand guidelines

Brand Book

Version
1.2
Issued
October 2026
Covers
Logo, colour, type, graphics, voice, applications

Contents

Eight parts, each opening on a Deep divider that lists its pages.

About this book

How to draw, place, colour and write CFL Worldwide, and the files to do it with.

The company · About page

“CFL Worldwide is a boutique international logistics company focused on moving high-value technology and regulated equipment across international borders.”

The website at www.cflworldwide.com is the brand as it stands. This book follows it, value for value, and adds the rules for paper, signage and events where the site has none.

Who it is for

CFL Worldwide staff

Proposals, documents, email, slides and LinkedIn – the brand as most people meet it.

Designers and agencies

Everything needed to build new material without asking: files, values, grids and rules.

Printers and sign makers

Pantone, CMYK and RAL references, minimum sizes in millimetres, one-colour versions.

Event organisers and partners

Which version of the logo to use on a sponsor wall, and how large – page 23.

Three things to remember

  1. 01

    Use the supplied files

    The logo is never redrawn, retyped, recoloured per bar or rebuilt from a screenshot. Every version you need is in the kit – page 78.

  2. 02

    Name the thing first

    Headings say what CFL Worldwide does – IOR/EOR, trade compliance, freight forwarding – before any line tries to sell it.

  3. 03

    Draw it like a technical sheet

    Hairlines, 4 px corners, one accent per figure, codes and numbers in mono. Nothing decorative that is not also true.

CFL Worldwide · Brand Book 1.2
01

Brand

What CFL Worldwide does, who it is for, and how it should come across.

  • What CFL Worldwide does5
  • Positioning6
  • Who we speak to7
  • Personality8
  • Name and descriptor9

What CFL Worldwide does

Say it first, in the company’s own words, before anything tries to sell it.

Descriptor
Cross-Border Technology Logistics & Trade Compliance
Primary action
Talk to an Expert
Secondary
Discuss a Deployment
See How We Work
Source
www.cflworldwide.com, the home page and its navigation, verbatim (October 2026)

Cross-Border Deployment for Regulated & High-Value Infrastructure

We move GPU and high-value technology across borders.

CFL Worldwide coordinates IOR/EOR, trade compliance, customs and import structuring, and specialist freight forwarding for companies deploying high-value technology internationally – including AI Infrastructure, Cloud and Data-Centre Hardware, Telecom Equipment, Medical Technology and Specialist Industrial Systems.

Three core services, used as needed.

Importer & Exporter of Record

Import & Export Without a Local Entity

Explore

Trade Compliance

Verify the compliance requirements before the shipment moves.

Explore

Freight Forwarding

Complex International Freight, Simplified

Explore

Industries We Support · the five in the navigation

  • AI Infrastructure
  • Medical
  • Maritime
  • Industrial
  • Telecom

“Different industries create different cross-border requirements. A GPU deployment, medical shipment and maritime spare each raise different customs and importer questions.” Eleven industry pages go further, from Hyperscalers & Cloud Providers to Life Sciences & Medical.

Positioning

A boutique technology logistics company with customs, trade compliance and IOR/EOR built in, so the border requirements are settled before the freight moves.

Why it matters

Buyers know forwarders who leave customs to someone else, and IOR providers who leave the freight to someone else. CFL Worldwide does both, and says so in that order: the logistics come first, and the compliance work decides whether the freight can cross the border as planned.

Positioning statement

Underlined: the site’s own words

For
companies deploying high-value technology internationally – AI infrastructure, cloud and data-centre hardware, telecom equipment, medical technology and specialist industrial systems,
CFL Worldwide is
a boutique international logistics company that combines specialist freight forwarding with customs, trade compliance, export-control diligence and IOR/EOR where required,
so that
the border requirements are right before the freight moves.
Unlike
a traditional freight forwarder, it settles the importer first; unlike a specialist IOR-only provider, it moves the freight itself.
We areWe are notSaid on
  • At its core, a logistics companyAn IOR company that happens to arrange transportHow We Work · Why
  • Freight forwarding as a core capabilityFreight as an add-on to complianceFreight Forwarding
  • The link between brokers, carriers and OEMsA replacement for every specialistWhy
  • IOR/EOR where the transaction permits itA switch that makes every risk disappearHow We Work · Why
  • Importer when needed: CFL or an appointed entityThe importer on every shipmentHow We Work · Why

Who we speak to

Sales are direct: a call, a conference, a referral. The website and the documents are read afterwards, by people checking.

Procurement · legal · finance

The decision-maker

Opens the site after the first conversation, looking for a reason to say no. A site without an imprint does not look like a corporation, and that alone can end the conversation.

Needs to see

  • The registered entity and address, not a contact form
  • Accreditations named plainly: the seven on the home page, from IATA to KLM Cargo
  • Named people: the CEO and COO on the About page

What it looks like · the site footer

© 2026 CF Logistics B.V. All rights reserved. CFL Worldwide is a trademark of CF Logistics B.V. Registered in the Netherlands at Capronilaan 20, 1119NR Schiphol Rijk.

TestWould it survive a 30-second credibility check?

Infrastructure · deployment · engineering

The technical buyer

Knows a compute node from a storage shelf and reads correct terminology as proof of competence. One wrong term, or a cluster called “IT equipment”, and the rest of the page stops being believed.

Needs to see

  • Correct terms, spelled out once, then used without apology
  • Codes and numbers set in mono, exactly as on the documents
  • Equipment named line by line – compute nodes, storage, switching, PDUs

What it looks like

IOREORDDPHS codeECCN 4A090Dual-useUN3480 · Class 9IATA DGRColocation

TestWould an engineer forward it without correcting it?

Partners · organisers · visitors

The passer-by

Sees the logo from twenty metres, in a row of other sponsors, on a lanyard or a slide corner. Has three seconds and no context at all.

Needs to see

  • The logo at a readable size, matched by height to its neighbours – page 23
  • The descriptor beside the mark, so a stranger knows what CFL does
  • One address to remember: cflworldwide.com

What it looks like

TestCould a stranger say what the company does?

Personality

Younger than the industry, never casual about the risk. Four traits, each checkable in a sentence and in a drawing.

Exact

Names the code, the stage and the number.

Means
Real codes, specific figures, stages called by their names.
Not
Jargon for effect, or precision nobody can check.

In words · Blog, Dual-Use Controls

“ECCN 4A090 is the heading most current training and inference hardware is assessed against.”

In drawing

Hairlines, measured spacing, hardware in true proportion.

Accountable

Says who is responsible at each border, and when it is CFL.

Means
“We” with a verb; the conditions stated plainly.
Not
Promises the law does not allow; blame handed to “partners”.

In words · How We Work, FAQ

“The exact responsibilities depend on the destination, importer structure and contractual scope.”

In drawing

CFL’s span marked on the rail: one band across all eight stages, from origin to the colocation floor.

Calm

Treats risk as a fact, not a threat.

Means
Consequences stated once, evenly, with the mechanism behind them.
Not
Fear-selling, exclamation marks, a warning colour on every page.

In words · Why CFL Worldwide, FAQ

“Customs authorities retain their own discretion.”

In drawing

One accent per figure, amber only where something is held or at risk, and air around everything.

Current

Younger than the industry, without chasing trends.

Means
Short sentences, active voice, a website that moves.
Not
The conservative freight look; slang, emoji or hype.

In words · every page

“Talk to an Expert” – not “Please do not hesitate to contact us”.

In drawing

Motion on screen, photographs graded to the green, isometric hardware – never globes or swooshes.

Name and descriptor

Two words, written one way everywhere. The descriptor says what the company does, so the name never has to.

CFL Worldwide

Running text
CFL Worldwide – CFL in capitals, Worldwide as one word with a capital W.
Second mention
CFL alone once the full name has appeared: “CFL coordinates the elements that most often meet at the border.”
Legal entity
CF Logistics B.V. – in legal lines only: contracts, invoices, the imprint, the copyright and trademark lines.
All capitals
CFL WORLDWIDE only where a style sets every word in capitals, such as mono labels.
In the logo
The mark alone; its nine bars spell CFL. The lettered “worldwide” has been out of the logo since 14 October 2026 – page 12.

Not the name

  • CFL WorldWideno capital inside a word
  • CFL World Wideone word
  • CFL-Worldwideno hyphen
  • C.F.L. Worldwideno full stops
  • Cfl WorldwideCFL is an abbreviation
  • CF Worldwidethe L stays
  • CFL Logisticsnot a name at all
  • CFL Worldwide B.V.no such entity

Descriptor · short

Cross-Border Technology Logistics & Trade Compliance

The site header, beside the mark – the header lockup, page 16. Email signatures, letterhead, slides.

Descriptor · long

Cross-border trade compliance for mission-critical infrastructure.

The site footer’s first line and the home page title. Search descriptions, LinkedIn tagline, a boilerplate’s opening.

The legal lines · site footer

© 2026 CF Logistics B.V. All rights reserved.
CFL Worldwide is a trademark of CF Logistics B.V. Registered in the Netherlands at Capronilaan 20, 1119NR Schiphol Rijk.

Retired

  • The pink equaliser mark – page 12
  • CF Logistics as a brand name; it stays the legal entity
  • “Modern Solutions. One Partner.”

Where the mark comes from

The company’s vertical bars, kept and regrouped so that they spell its name.

Kept

  • Vertical bars on a steady pitch, in one flat colour.
  • The rising, centred opening – short, mid, tall – is now the C.

Changed

  • Eight bars became nine, in three groups: C · F · L.
  • Two new alignments: the F hangs from the top line, the L stands on the baseline.
  • Heavier bars – 19 on a 33 pitch, where they were 10 on 20.
  • Pink is retired with the old mark. The mark is CFL Green.
  • worldwide is off. The traced word under the bars was closed off on 14 October 2026; the mark stands alone, and the page around it gives the name.
Before · the previous mark · retired 2026midlineEight bars, every one centred on thesame line – a sound level, not a name.Pink #E20049 · 10 on a 20 pitchNot for useUntil 14 October 2026 · the mark over worldwideThe client’s own lettering, traced and cutto the mark’s width, under the bars. Thesite closed it off on 14 October 2026.History · not for useNow · the mark stands alonetop line – F hangs heremidline – C centres herebaseline – L stands hereCFLkept · the rising, centred opening

The mark

Nine bars in three letters. Each letter keeps its own line, and that is what makes the bars read as C, F and L.

  1. C

    Centred on the midline

    Three bars rising around the centre – the opening curve of a C.

    37 · 86 · 144

  2. F

    Hung from the top line

    A full stem and two arms hanging from the top, the lower arm shorter.

    144 · 86 · 38

  3. L

    Stood on the baseline

    A full stem, and a foot drawn in two short bars.

    144 · 22 · 38

Three letters · three alignmentsTop lineMidlineBaselineCCentred on the midlineFHung from the top lineLStood on the baseline

Construction

Nine bars, 19 units wide, on a 33-unit pitch. Measured so a reproduction can be checked – never to redraw it from.

Mark units · 375 × 1442.60 : 10 · top72 · centre144 · base196554333333333433pitchbar · gaph3786144144863814422385329CFL375

Every bar, in mark units

#LetterLeftTopWidthHeight
1C0531937
2C33291986
3C66019144
4F150019144
5F18301986
6F21601938
7L289019144
8L3231221922
9L3561061938
  • C sits on the centre: y = (144 − h) ÷ 2, rounded down.
  • The L's first foot sits 34 from the stem, one unit wider than the pitch – as in the master artwork. Keep it.
  • Letter gaps are optical, not equal: 65 between C and F, 54 between F and L, where the F's short arm already leaves air.

The descriptor

What CFL does, in the site’s own words, set beside the mark in the header of every page.

Words
Cross-Border Technology Logistics & Trade Compliance
Case
Title Case, as the site writes it
Lines
Two balanced lines below 1500 px, broken after Technology; one line from 1500 px
Type
Familjen Grotesk 400, 17 px on a 1.25 line beside the 24 px mark
Colour
Slate 2 #5C6764, never the logo’s colour
Hairline
1 px Rule #E3E9E6, 15 px clear either side
Read aloud
“CFL Worldwide – cross-border technology logistics & trade compliance – home”: the name is in the link, not on the screen
As served · www.cflworldwide.com at 1440 px · two lines The live site header at 1440 pixels: the mark, a hairline and the descriptor on two lines
From 1500 px · one line The live site header at 1600 pixels: the descriptor on one line
At 390 px · 1 : 1

Mark 20 px, type 13 px, 12 px gaps. Under 359 px the descriptor goes and the mark stays.

The live site header on a 390-pixel phone: the mark, the hairline, the descriptor on two lines and the menu button
CROSS-BORDER TECHNOLOGYLOGISTICS & TRADE COMPLIANCE
Mono capitals

The earlier setting. Beside the nav and the button it put three voices in one row, so the site moved it to the display face.

In the logo’s colour

The descriptor is type beside the logo, not part of it: Slate 2 on a Rule hairline, as on the site.

Cross-BorderTechnology Logistics &Trade Compliance
Broken elsewhere

Two lines break after Technology. Anywhere else the phrase comes apart.

Lockups

The mark stands alone almost everywhere. Beside the descriptor it becomes the site header, for places where a reader may not know the company yet.

Mark · the logo2.60 : 1
cfl-mark-green.svg
Header · the site header below 1500 px6.32 : 1
cfl-header-green.svg
Horizontal · the site header from 1500 px18.00 : 1
cfl-horizontal-green.svg
The placeUseBecause
Almost anywhereMarkThe logo; the page around it gives the name, as in the site footer
A reader may not know CFL yetHeaderSays what CFL does: website header, letterhead, proposal cover, signature, signage, title slide
Wide, short stripsHorizontalThe header on one line
Under 20 px tallFaviconThe C alone, redrawn – page 25

Lockup construction

The site header, measured in mark units. The header draws the mark 24 px tall, so one pixel there is 6 units and every distance below is the site’s own CSS.

Header · 1838.55 × 291 · 6.32 : 1 · the site header below 1500 pxmark 37590901277.55 · the longer line1838.55hairline 673.5mark 14473.518127.5 · line127.5 · line18291
Horizontal · 2943.55 × 163.5 · 18 : 1 · from 1500 px37590902382.55 · one line2943.55163.5mark centred on one 127.5 line, hairline 18 past it
Gaps
90 either side of the hairline – 15 px at the 24 px mark
Hairline
6 (1 px), Rule #E3E9E6, 18 (3 px) past the type
Type
Familjen Grotesk 400, 102 (17 px) on a 127.5 line (1.25)
Lines
Two below 1500 px, broken after Technology; one from 1500 px
Mark
Centred on the type block, CFL Green; the type Slate 2
Phone
Mark 20 px, gaps 12, type 13 – the site’s own step under 900 px

Clear space

Keep one X clear on every side. X is a third of the mark’s height: 48 units, 8 px at the site header’s 24 px mark.

  • Nothing enters the zone – no text, no edge of the page, no fold, no other logo.
  • One X for every lockup, always a third of the mark it carries. The header’s own gaps belong to it; the zone starts at its outer edge.
  • The site gives more. The header island keeps 20 px above and below the 24 px mark; in the footer the next line starts 16 px under it.
  • More space is always better. X is the least, not the target.
X = a third of the mark’s heightXXXmark 144 = 3 X · X = 48 units8 px at the site header’s 24 px mark
XXXXMark · X on every side
XXXXHeader · measured from the hairline’s ends and the longer line
Horizontal

Minimum size

Measured by the height of the mark, never the whole lockup. Below these sizes the bars close up or the descriptor stops being legible.

LockupScreenPrintWhy it stops there
Mark20 px5 mmThe site’s phone header. At 20 px the gaps between bars are 2 px, 0.5 mm at 5 mm in print; any smaller and the bars run together.
Header, horizontal20 px
type 13		5 mmThe site’s phone setting: mark 20 px, descriptor 13 px, 12 px gaps. In print the file’s proportions put the type at 10 pt.
Under 359 px widemark–Where the descriptor no longer fits beside the burger, the site drops it and the mark stays.
Embroidered mark–12 mmBars and gaps stay above 1 mm, the least a satin stitch holds.
Embroidered descriptor––Not stitched: thread cannot hold its small letters at a size a garment carries. Embroider the mark alone.

All sizes are the height of the mark – the nine bars – in whichever lockup it sits.

On screen, at the minimum · 1 : 1 at 100 %
Mark · 20 px
Cross-Border Technology
Logistics & Trade ComplianceThe site at 390 px · 20 + 13
Header file · mark 20 px
The mark in pixels · × 8
20 px · nine bars
12 px · gaps close

Colour versions

One colour at a time, on a ground it clears by at least 4.5 : 1: CFL Green on the site’s light grounds, white on Deep.

Paper, Paper 2, White
CFL Green – the primary; descriptor Slate 2, hairline Rule
Deep, dark photos
White; descriptor 80 %, hairline 20 %
One colour
Ink, or black where the print has only black – never a grey tint
Never a ground
CFL Green and Ink: the site lays neither under the logo
Floor
4.5 : 1 for the mark and for the descriptor

Ratios are WCAG 2.1 contrast between the mark’s colour and its ground. A graphic needs 3 : 1; the logo is held to the text standard because the descriptor beside it is text – Slate 2 is 5.66 : 1 on Paper, 5.35 on Paper 2, 5.87 on White.

Primary · the site
Green on Paper5.91 : 1
Green on White6.13 : 1
The site footer
Green on Paper 25.59 : 1
Reversed
White on Deep12.57 : 1
One colour
Ink on Paper17.83 : 1
Black-only print
Black on White21.00 : 1
Fails
Green Hi on Paper3.47 : 1
Fails
Green on Deep2.05 : 1
Not a ground
White on Green6.13 : 1

Logo on photography

The mark in white, on the quietest, darkest part of a graded photograph. If no part is quiet enough, the logo leaves the picture for a Deep panel.

  • Grade first. The site’s Green grade: greyscale, contrast 1.1, the accent laid back over it as hue at 22 %, grain over the lot.
  • Darken with Deep, not a box. A wedge of Deep from the logo’s side, darkest where the logo sits.
  • Anchor to the margin. The same M as any other format (22), and one X clear of hard edges in the picture.
  • The mark only. No type goes on a photograph, so the descriptor stays off it; and CFL Green sinks into the grade.
  • The website puts no logo on a photograph. This is for slides, social posts and print.
A data hall aisle with two racks on pallet movers, graded green and darkened from the left Tall bars = M · M = short side ÷ 12

Do

Panel. No quiet area? A Deep band under the picture carries the logo.

Don’t

Busy area. Over rack fronts and cabling the bars read as part of the hardware.

Don’t

Green on a photo. It sinks into the grade, however dark the wedge.

Don’t

A box behind it. A white patch is a sticker, not a brand, and it puts type on the picture.

Placement

Top left, on the margin. One measure sets both the margin and the logo: M, a twelfth of the short side.

M
Short side ÷ 12; the margin, top and left
Mark
Tall bars = M on covers and posts; ½ M inside
Header
Type no smaller than the running text; full measure on signage
Letters
On the 20 mm margin the envelope window sets
Events
By viewing distance – page 74

The mark alone by default, as in the site footer; the header lockup where a reader may not know CFL yet. The website keeps its own sizes: mark 24 px, 20 px on phones.

A4 letter

210 × 297 mm

header, 70 mm wide

Roll-up

850 × 2000 mm

M 71 mm

header, full measure

Social post

1080 × 1080 px · Deep

M 90 px · mark, tall bars M

M M M TALL BARS

The corner, enlarged

Margin M · tall bars M

M belongs to the page, not to the logo

Title slide

1920 × 1080 px · Deep · M 90 px · header, mark 40 px

Proposal

Link preview · a proposal

1200 × 630 px · M 52 px · horizontal, tall bars M

The site has no link-preview image yet

Among other logos

Organisers fit every sponsor logo into the same box. A wide logo in a 2 : 1 box comes out smallest on the wall, which is how the previous logo vanished on 3 × 4 m banners.

Fitted to the boxThe header lockup in the organiser’s 2 : 1 box. Every neighbour is taller.
Matched by heightThe mark, its tall bars as tall as the neighbours’ symbols, on the same wall.
One 400 × 200 mm cell, 20 mm padding, the three lockups

Horizontal · 18 mm

Header · 28 mm

Mark · 138 mm – 4.9 × the header

  1. 01

    Choose the lockup by the cell. The mark in a 2 : 1 or square cell; the header only in cells 6 : 1 or wider, the horizontal in strips of 18 : 1.

  2. 02

    Match the tall bars to the tallest part of the logos beside them – their symbol, or their capitals when they have none.

  3. 03

    Send the rule with the files. Organisers resize by bounding box unless someone tells them not to.

Light wall
cfl-mark-green.pdf
Dark wall
cfl-mark-white.pdf
Web or screen
cfl-mark-*.svg

Send this with the files

Please size logos by height, not by bounding box.

Co-branding

Two logos on equal standing, set off by the site header’s own hairline. The partner’s logo is matched to our tall bars, never to our box.

Divider
The header’s hairline: 6 units (1 px at a 24 px mark), Rule #E3E9E6, 18 units past the taller logo
Spacing
90 units either side – the header’s own gaps
Height
Their symbol, or their capitals, as tall as our tall bars
Order
The host first – left, or top
Colour
Each in its own colour; both in one where the print allows only one
Side by side · CFL as host 90 90 TALL BARS = THEIR SYMBOL CFL Worldwide · host Partner · invented for this page
Endorsement, set in type

Partner of the Dutch Data
Center Association

Memberships and partnerships go in as a line of type – the organisation’s own name, in its own spelling. Their logo only when they supply it for the job.

Host and guest
Host
Guest

On our material CFL leads; on theirs, their rules apply. Send the mark in one colour, or the header where their readers may not know CFL, with the sentence from page 23.

Favicon and avatars

Below 20 px the nine bars close up, so tabs and home screens carry the C alone: the site’s own drawing on a 16 grid. Profile pictures carry the whole mark.

Favicon · the C on 16 units · favicon.svg

2416104

Every edge on a whole unit, so it is sharp at 16 px and at 32 on a retina tab. Rules 2 wide on a 4 pitch, the gaps as wide as the rules, so the three stay three. Heights 4 : 10 : 16 for the logo’s 37 : 86 : 144, centred as the logo centres them, the tall one the full height. CFL Green on nothing – no tile. On a dark tab the bare green is 2.63 : 1, under the 3 : 1 a graphic should clear: it reads as a shape, faintly.

16
32
48
CFL Worldwide6.13 : 1 CFL Worldwide2.63 : 1

Home screen · 180 × 180

The same three rules at three quarters, centred on an opaque white square: iOS fills a transparent icon with black. The system cuts the corners itself (dashed).

CFL Worldwide

Avatar · 400 × 400

CFL WorldwideCross-Border Technology Logistics & Trade Compliance 48 px

The mark alone in CFL Green on white, 76 % of the width and centred, inside the circle every platform crops to. A profile picture always sits beside the name CFL Worldwide. The site has no avatar; this is for LinkedIn and other profiles.

Tabs
favicon.svg · favicon.ico 16, 32
Home screen
apple-touch-icon.png 180
Profiles
cfl-avatar.svg · PNG 400, 800

Logo in motion

A proposal for video and event screens: the bars start as the old mark’s equaliser and settle into C, F and L, once. The website never animates the logo.

Status
Proposal – not in use. The site draws the logo still, on every page
Duration
1.2 s for the bars, played once; 1.4 s with the descriptor
Equaliser
0–600 ms · three beats, bars centred
Settle
600–1000 ms a bar, 25 ms apart from left to right; the last rests at 1200
Descriptor
1000–1400 ms · end cards only; hairline and type fade in, do not move
Use
Video openings and end cards, event screens
Never
The website, a loading indicator, behind text, on a loop
Live · repeats here every 5 s Reduced motion: shown at rest
0 ms01

Equaliser at rest. Nine bars, level, on the midline.

200 ms02

First beat. Heights jump, still centred.

400 ms03

Second beat. The old equaliser, playing.

800 ms04

Settling. Each bar slides to its letter’s line.

1400 ms05

End card. The bars at rest; the hairline and descriptor fade in beside them.

BARS · EQUALISERBARS · SETTLEDESCRIPTOR · END CARDS0200400600800100012001400MS

Misuse

Twelve ways a logo gets damaged in its first year. The fix is always the same: place the supplied file, unchanged.

If a layout seems to need one of these, the layout is wrong, or the lockup is. Choose another arrangement (16) or another colour version (20).

Stretched. Scale both ways at once, or place the file.

A colour per letter. The mark is one colour. Always.

Rounded. Square ends only. Rounded bars read as a sound wave.

Outlined. No strokes, no knock-outs inside the bars.

Gradient or shadow. Flat colour only – no gradients, glows or bevels.

Rotated. The logo stands upright. On a spine, turn the page, not the logo.

worldwide put back. Off since 14 October 2026; use the kit’s files.

“Logistics” in the lettering. The word is never part of the name or the logo.

The descriptor in green. It is Slate 2 type beside the logo, as on the site.

The retired pink. The old magenta is gone, everywhere.

A lighter green. Green Hi is the hover colour, 3.47 : 1 on paper.

Crowded. Nothing inside one X: no text, rules or logos.

CFL Worldwide · Brand Book 1.2
03

Colour

The website’s palette: one green on a white sheet, the neutrals that carry it, Deep, amber and the map pin.

  • Palette29
  • Colour values30
  • Paper, white and deep31
  • Proportions32
  • Contrast33
  • Flag, pin and data colours34

Palette

The website's colours, value for value: a white sheet, one green, the neutrals that carry it, Deep for the last word on a page, and two colours with one job each.

Grounds

Ground

Paper

#FAFBFA

Every page on the website: a white sheet with the tint taken out, three fifths of what a visitor sees.

  • Paper 2#F2F5F4The footer, bands, the case hero
  • White#FFFFFFCards, panels, forms, the header
  • Surface 2#F5F8F7A card under the pointer

Type and rules

HeadingsAa

Ink

#0E1513

Headings and what must be read first. A type colour only, never a ground.

  • Slate#414B48Running text, the navigation
  • Slate 2#5C6764Labels, the descriptor, small print
  • Rule#E3E9E6Hairlines and borders
  • Rule 2#EEF2F0Hairlines inside a card

The accent

Accent

CFL Green

#05704B

The logo, buttons, eyebrows, links, figures, the line through a drawing. The colour of what you act on.

  • Green Hi#089A68A button under the pointer
  • Green Dim#AFCEBFSecond parts, map land, chip borders
  • Green Wash7 %The fill of an accent chip
  • On Green#F6F8F7Type on a green controlAa

The dark ground

Closing block

Deep

#073B2C

The accent taken down to a ground: a light low on the right, a dot field rising into it.

  • On Deep#F2F7F4Type on Deep, 100 · 80 · 66 %Aa
  • Mint#7ADFB1Eyebrow and links on DeepAa
  • Glow55 %rgba(13, 122, 86, .55), low right

One job each

FlagPin

Amber

#8A5610

A risk, a delay, a hold.

Oxide

#A83D2B

A place on a map.

  • Amber Wash10 %The ground of a hold, hatched
  • Oxide Hi#83291BA pin under the pointer
  • Oxide Dim#E1C2BCThe base under a market's mark

Colour values

Screen values are the website's tokens, exactly. Print values are where a printer starts, and every job is proofed on its own stock.

ColourHEXRGBCMYK · coatedPantoneRALOn screen
GroundsPaper#FAFBFA250 251 250unprinted white stock–9003ground of every page
Paper 2#F2F5F4242 245 2444 2 2 0––footer, bands
White#FFFFFF255 255 2550 0 0 0–9016cards, panels
Surface 2#F5F8F7245 248 247screen only––a card under the pointer
Ink, rulesInk#0E151314 21 190 0 0 100 · textBlack 6 C9005headings
Slate#414B4865 75 7277 61 64 25446 C7016running text
Slate 2#5C676492 103 10067 51 53 9––labels, small print
Rule#E3E9E6227 233 2309 5 5 06 C at 10 %–hairlines
Rule 2#EEF2F0238 242 240screen only––hairlines in a card
GreenCFL Green#05704B5 112 7586 20 79 243425 C6016wash 7 %
Green Hi#089A688 154 104screen only––hover glow rgba(53, 217, 160, .28)
Green Dim#AFCEBF175 206 19130 5 22 0––second parts, map land
On Green#F6F8F7246 248 247knock-out––washes 18 and 30 %
DeepDeep#073B2C7 59 4485 36 71 58drawdown of #073B2Cglow rgba(13, 122, 86, .55)
On Deep#F2F7F4242 247 244knock-out––type on Deep; 80 · 66 %, rules 20 %
Mint#7ADFB1122 223 17740 0 33 0drawdown of #7ADFB1Mint Dim 45 %
Flag, pinAmber#8A5610138 86 1614 51 96 347568 C8001wash 10 %
Oxide#A83D2B168 61 4311 83 88 18484 C3016wash 9 %
Oxide Hi#83291B131 41 2714 85 93 36––a pin under the pointer
Oxide Dim#E1C2BC225 194 1888 23 16 0––a mark's base

Print notes

  • Type in Ink prints as K 100, never four-colour black: small text will not register.
  • Deep is the one dark solid, with type in On Deep, which prints as the stock. Pantone and RAL are not matched yet: match to a drawdown of #073B2C, and proof it, as a large dark area drifts first.
  • CMYK is converted through an ICC profile (sRGB to Generic CMYK, relative colorimetric). Approve a hard proof on the stock the job runs on.
  • Screen only: Green Hi, Surface 2, Rule 2 and every wash and glow. They are states and tints a press cannot hold; printed, they are CFL Green or nothing.
  • On Green and On Deep print as the stock itself, knocked out of the solid.
  • Pantone and RAL are nearest matches, checked against a physical guide before the first order. A dash means not matched yet.

Paper, white and deep

Three grounds, all from the website. Green is never one of them: it is the colour of what you act on.

Register 1 · Paper

Paper

The default: every page on the website, and anything read closely, printed or filed.

Ground · Paper
#FAFBFA
Bands, footer · Paper 2
#F2F5F4
Headings · Ink
17.83
Running text · Slate
8.71
Labels · Slate 2
5.66
Accent · CFL Green
5.91
From the site · a page head

Solution · Trade Compliance

Trade Compliance

We review classification, licensing requirements and screening before the shipment is booked, so potential compliance issues are identified before the cargo moves.

HS · ECCNDual-use screening

Register 2 · White

White

A surface on Paper, never a page of its own: cards, panels, forms and the header. Under the pointer a card fills with Surface 2, or its border turns green.

Surface · White
#FFFFFF
Hover fill · Surface 2
#F5F8F7
Border · Rule
#E3E9E6
Rule in a card · Rule 2
#EEF2F0
Chip border · Green Dim
#AFCEBF
Route ends · Oxide
6.24
From the site · a case-study card
NRTTokyo ≈2,960 km Air HKGHong Kong

Urgent Data Centre Hardware Relocation (Japan to Hong Kong)

≈3 business days to a TID ruling0 customs holds

Read the case study →Delivered 12 November 2025

Register 3 · Deep

Deep

The last word on a page: the closing block on 26 of the site's 28 pages. Off the site it takes the covers, dividers, title and closing slides.

Ground · Deep
#073B2C
Headings · On Deep
11.60
Text · On Deep 80 %
7.99
Small print · On Deep 66 %
5.95
Rules · On Deep 20 %
1.78
Eyebrow, links · Mint
7.79
From the site · the closing block

Talk to an Expert

Request a Corridor Check

Tell us the origin, the destination and what is moving. We come back with the licences you need, the duties you will pay, and how long it takes.

Know Before You Ship

Proportions

Measured on the live website: mostly ground, type in Slate, green under one per cent, and Deep once, at the end.

  • Running text is Slate, headings Ink. Two thirds of the characters on the site are Slate; Ink is a fifth, most of it in headings.
  • One accent per figure: the thing the figure is about. If two things on it are green, neither is.
  • Green is never a ground. It is buttons, eyebrows, links, figures and the logo, and it stays under one per cent of the surface.
  • Amber and Oxide are rarer still: a hold on a timeline, a pin on a map.
  • Shares are a check on a finished layout, not a formula to fill.

Surface · an inner page

Ten live pages at 1440 px on 20 October 2026, each pixel matched to the nearest colour

  • Paper 62
  • White, Surface 2 11
  • Paper 2 9
  • Photographs 7
  • The Deep block 7
  • Type and rules 3
  • Green, Green Dim 1

Type · by the character

Every visible character on 21 pages, by its colour

  • Slate · running text 66
  • Ink · headings 21
  • Slate 2 · labels 10
  • CFL Green 2
  • On Green < 1

Deep · the closing block

Inside the block, on the nine of those pages that close with one

  • Deep and its glow 95
  • On Deep, 100 · 80 · 66 % 4
  • Rules, 20 % 1
  • Mint, the green arrow < 1
THIS ONE
Do

One bar in the accent, the one the sentence beside it is about; the rest in Green Dim, the colour the site draws second parts in.

Don't

A colour per bar. Nothing stands out, Amber now flags a hold that is not there, and Oxide marks a place that is not on a map.

Contrast

Every text colour on every ground the site uses. Body text needs 4.5 : 1; large text, icons and graphics 3 : 1.

AAA
7 : 1 or more, any text at any size
AA
4.5 : 1, body text and captions
LARGE
3 : 1, 24 px and up, 18.7 px bold, icons, chart marks
FAIL
under 3 : 1, nothing that has to be read

The four to remember

  • AaOn Green on Green Hi3.38A button and the header CTA under the pointer. Below AA for their 15 and 16 px labels: the site's choice, and it lasts as long as the hover.
  • AaGreen, Amber, Oxide on Deep2.05On Deep the green becomes Mint, 7.79. The flag and the pin stay on light grounds.
  • AaGreen Hi on Paper3.47Green Hi is a ground under On Green, never a type colour.
  • AaRule on Paper1.19Hairlines only. Never text, never a fill that carries text.
Text colourPaperPaper 2WhiteCFL GreenGreen HiDeep
Ink#0E1513Aa17.83AAAAa16.86AAAAa18.50AAAAa3.02LARGEAa5.14AAAa1.47FAIL
Slate#414B48Aa8.71AAAAa8.23AAAAa9.03AAAAa1.47FAILAa2.51FAILAa1.39FAIL
Slate 2#5C6764Aa5.66AAAa5.35AAAa5.87AAAa1.04FAILAa1.63FAILAa2.14FAIL
CFL Green#05704BAa5.91AAAa5.59AAAa6.13AA–Aa1.70FAILAa2.05FAIL
Green Hi#089A68Aa3.47LARGEAa3.28LARGEAa3.60LARGEAa1.70FAIL–Aa3.49LARGE
Mint#7ADFB1Aa1.56FAILAa1.47FAILAa1.61FAILAa3.80LARGEAa2.23FAILAa7.79AAA
On Green#F6F8F7Aa1.03FAILAa1.03FAILAa1.07FAILAa5.75AAAa3.38LARGEAa11.78AAA
On Deep#F2F7F4Aa1.04FAILAa1.01FAILAa1.08FAILAa5.66AAAa3.32LARGEAa11.60AAA
On Deep 80 %#F2F7F4 · 80 %–––––Aa7.99AAA
On Deep 66 %#F2F7F4 · 66 %–––––Aa5.95AA
Amber#8A5610Aa5.92AAAa5.60AAAa6.14AAAa1.00FAILAa1.71FAILAa2.05FAIL
Oxide#A83D2BAa6.01AAAa5.68AAAa6.24AAAa1.02FAILAa1.73FAILAa2.02FAIL

WCAG 2.1 contrast ratio, computed from the hex values; a tint is blended over its own ground first. Rounded to two decimals, judged on the unrounded value. Green and Green Hi are grounds only for controls: buttons, the header CTA, small badges. Ink is never a ground.

Flag, pin and data colours

Amber is the site's one warning colour, for a risk, a delay or a hold; Oxide is the map pin and nothing else. A chart takes one accent and draws the rest in Green Dim.

Flag · Amber #8A5610wash 10 %

01

The first major barrier was liability. The client lacked the localized legal entities required to compliantly export the hardware from Japan or import it into Hong Kong.

UN3480
Lithium-ion batteries on their own
UN3481
Lithium-ion batteries in or with equipment

From the site: a risk on a case page, a held leg on Freight Forwarding, the dangerous-goods codes. Never colour alone: every flag carries a number, a word or a hatch, so it survives a greyscale print.

Pin · Oxide #A83D2BHi #83291B · Dim #E1C2BC

NRTTokyo ≈2,960 km Air HKGHong Kong
UNDER THE POINTER
  • Route ends: the origin a ring, 2.5 px of Oxide on White; the destination a solid dot. The line between them is CFL Green, 2 px.
  • World map: land in Green Dim dots, each market an Oxide mark on its Oxide Dim base, a ring at 60 %; under the pointer Oxide Hi with a halo.

A pin is a place, never a status. Oxide is not a second warning colour and never marks a risk.

Data · one accent per chart

Door-to-door time, by corridor

Six of the seven corridors on the home page

Frankfurt → Abu Dhabi12
Amsterdam → Reykjavík6
Seoul → Marseille11
London → Amsterdam3
Amsterdam → Sydney14
New York → Amsterdam5
0714 days

The corridor the text is about in CFL Green; every other bar in Green Dim, the colour the site draws second parts in. The value at the end of each bar carries the number, so no bar has to be read. A bar turns Amber only when it is a hold.

CFL Worldwide · Brand Book 1.2
04

Typography

The website’s three open-source families, a serif for quotations, and the way codes and numbers are set.

  • Typefaces36
  • Familjen Grotesk37
  • Public Sans38
  • JetBrains Mono39
  • Type scale40
  • Setting type41
  • Codes, units and numbers42
  • System fonts and languages43

Typefaces

Three open-source families, one job each, on the website and everywhere else. Source Serif 4 sets the pull quotes on About and nothing else.

Display · headlines

Aa

Familjen Grotesk

Headlines, navigation, buttons, card titles, the big figures and the header's descriptor. What a reader sees first.

Weights
700 · 500 · 400; 600 for the header button
Designer
Familjen STHLM
Licence
SIL Open Font License 1.1
Source
fonts.google.com

Text · reading

Aa

Public Sans

Running text, ledes, captions, forms. Plain and legible at small sizes and long lengths, set in Slate.

Weights
Regular 400 · Medium 500 · SemiBold 600
Designer
U.S. Web Design System
Licence
SIL Open Font License 1.1
Source
fonts.google.com

Mono · data

Aa

JetBrains Mono

Eyebrows, labels, codes and links that stand on their own. Anything someone may need to check or copy.

Weights
Regular 400 · Medium 500
Designer
JetBrains
Licence
SIL Open Font License 1.1
Source
fonts.google.com

Quotation · About only

“

Source Serif 4

Italic 400 for the pull quotes on About, 24–38 px; the opening mark 600 in CFL Green. Nowhere else.

Designer
Frank Grießhammer, Adobe
Licence
SIL OFL 1.1

Familjen Grotesk

The display face: headings at 700, the interface at 500, tight as it grows.

A grotesque with a compact, slightly squared rhythm. Its straight stems sit beside the bars of the mark without competing with them, and it stays firm at the tight tracking large sizes need.

700
Headings and figures
500
Navigation, card and post titles, the case pull quote, stat units, the cities on a route
400 · 600
The header's descriptor; the header's button
Case
Title Case for titles and names, sentence case for a statement. Never capitals
Tracking
−0.028 em H1, H2 · −0.018 em H3 · −0.045 em figures

Display · H140–80 px · 1.02 · −0.028 em

Trade Compliance

Heading 2 · a statement26–42 px · 1.02 · −0.028 em

Who is actually the importer?

Heading 318–24 px · 1.16 · −0.018 em

Freight Forwarding at Our Core

500 · 400 · the headernav 16 px · descriptor 17 px

Cross-Border Technology
Logistics & Trade Compliance SolutionsWorld CoverageCase StudiesCompany

Figures · 700 · units 500to 136 px · 0.82 · −0.045 em · tabular

≈3business days0customs holds6days

Button700 · 15 px · −0.005 em

Talk to an Expert

Public Sans

The text face. It carries everything that is read rather than seen, and a procurement lead reads all of it.

Made by the U.S. Web Design System for public services: neutral, open letterforms that hold up at 15 px on a screen and at 8 pt on a document. On the site it is set in Slate, a step back from the Ink of the headings.

Body, web
17 px · leading 1.72 · Slate
Body, print
9.5 pt on 14 pt
Measure
55–70 characters a line; the site's prose stops at 68
Weights
400 text · 500 interface · 600 emphasis; no italic

CFL Worldwide is a boutique international logistics company focused on moving high-value technology and regulated equipment across international borders.

Lede17–21 px / 1.6Slate

For high-value and regulated cargo, the freight plan may also need to consider customs gateway, import structure, documentation readiness, cargo value, dimensions, security, required handling and destination receiving restrictions.

Body17 px / 1.72Slate · justified

CFL coordinates the cross-border movement through to the nominated receiving point while installation and commissioning remain with the customer, OEM or system integrator.

Small15 px / 1.6Slate

Regular 400Importer of Record
Medium 500Importer of Record
SemiBold 600Importer of Record

JetBrains Mono

The data face. Every code, figure and label someone may need to check, compare or copy is set in mono.

Every character is one width, so figures line up in columns with no extra setting, and no two characters are alike: 0 and O, 1, l and I never collide. Codes are copied by hand into customs systems, and the face should make that hard to get wrong.

Eyebrow
500 · 11 px · capitals · +0.16 em · CFL Green, a 2 px mark
Labels
400–500 · 10–11 px · capitals · +0.08 to +0.18 em · Slate 2
Codes in text
400 · 13 px · +0.01 em
Links alone
500 · 13 px · capitals · +0.08 em, an arrow

Eyebrow500 · +0.16 em

Core Services01

Labels10–11 px, shown at 2×

SolutionsDelivered 12 November 2025

Codes400 · +0.01 em

ECCN 4A090 · UN3480 · Class 9 · DDP

Routes400 · +0.01 em

NRT → HKG · SIN → NRT · ≈2,960 km

Link alone500 · +0.08 em

Read the case study →under the pointer: the arrow moves 4 px, a zigzag draws in

Table · figures align by themselves

CorridorRoleDays
Frankfurt → Abu DhabiIOR12
Amsterdam → ReykjavíkIOR6
Seoul → MarseilleEOR11
London → AmsterdamIOR3

Unambiguous

0O1lI5S8B

A misread digit in an HS code is a different product, a different duty rate.

Type scale

One hierarchy in three media. The steps keep their order and their proportions; only the unit changes.

From the site · at 80 %
Core Services01

Three core services, used as needed.

A shipment may need freight only, or added customs, compliance and IOR/EOR support.

Importer & Exporter of Record

Import & Export Without a Local Entity

Establish the responsible import or export structure where the customer cannot use its own entity.

Explore IOR/EOR →

Talk to an Expert

RoleFace · weightWeb pxSlides ptPrint ptLeadingTracking
Display · H1Familjen Grotesk 70040–8044361.02−0.028 em
Sized for the place: home hero 30–51 · case hero 32–54 · index pages 32–44as Display1.02−0.028 em
Closing H2Familjen Grotesk 70038–72as Display0.98−0.028 em
Heading 2Familjen Grotesk 70026–4232241.02−0.028 em
Heading 3Familjen Grotesk 70018–2424141.16−0.018 em
FiguresFamiljen Grotesk 70032–136as Display0.82−0.045 em
LedePublic Sans 400, Slate17–2122121.60
BodyPublic Sans 400, Slate17189.51.72 · 1.470
SmallPublic Sans 400151681.60
CodeJetBrains Mono 400131481.5+0.01 em
EyebrowJetBrains Mono 500111171.3+0.16 em
LabelJetBrains Mono 400–50010–111171.3+0.08–0.18 em

Web sizes are the site's own clamps, fluid from a phone to its 1600 px measure. Slides are set in points on the 16 : 9 page, 960 × 540 pt. Print is A4; body leading drops to 14 pt (1.47) because paper needs less air than a screen.

The floor is the label: 10 px on the website (footer heads, form labels, keys), 11 on a phone, 7 pt in print. If it does not fit at that size, it does not fit.

Setting type

Six habits the website keeps, and the difference between a document and a brochure.

HabitDoDon't

Casing

Title Case for titles and names; sentence case for a statement, full stop and all. Capitals belong to mono labels.

Trade Compliance

Built around responsibility.

Industries We Support

Leading

Tight in headlines, open in text: 1.02 for a headline, 1.6–1.72 for a paragraph.

Cross-border deployment gets complicated before the cargo moves

Cross-border deployment gets complicated before the cargo moves

Alignment

Text justified and hyphenated from 600 px, ragged on a phone. Headings, labels and mono stay ragged. Nothing centred.

Classification alone does not establish whether a transaction can proceed. BIS rules for advanced computing can also depend on end-user and ultimate-parent considerations.

Classification alone does not establish whether a transaction can proceed. BIS rules for advanced computing can also depend on end-user and ultimate-parent considerations.

Numerals

Tabular figures in any column, aligned right, one form throughout.

Frankfurt → Abu Dhabi12 days
Amsterdam → Reykjavík6 days
Seoul → Marseille11 days
Frankfurt → Abu Dhabi12 days
Amsterdam → Reykjavíksix days
Seoul → Marseille11d

Emphasis

Weight, once a paragraph: Public Sans 600 on the phrase that carries it. No italic, no colour, no capitals.

CFL is an IATA-accredited cargo agent with Dangerous Goods expertise, providing international air and road freight forwarding.

CFL is an IATA-accredited cargo agent WITH DANGEROUS GOODS EXPERTISE, providing international air and road freight forwarding.

Links

In text the link keeps the colour of its words, with no underline; under the pointer a square zigzag draws in from the left. Alone: mono capitals and an arrow.

Every enquiry to sales@cflworldwide.com is answered by a trade compliance specialist within four business hours.

Read the case study →the email and the link under the pointer

For more information about our services, click here.

Codes, units and numbers

Written the way the trade writes them, and the way the website does. A buyer reads these as proof of competence; customs reads them as data.

HS code

HS 8471.50

8471-50HS8471.50HS code 847150

Six digits, a point after the fourth. National codes keep their own form: CN 8471 50 00 in the EU, HTS 8471.50.01 in the US.

Export control · ECCN

ECCN 4A0905A992.c

4a090ECCN: 4A-0905A992C

Digit, capital letter, three digits; a sub-paragraph after a point, in lower case. EAR99 is written as it is: a designation, not an ECCN.

Incoterms

DDP Hong Kong, Incoterms® 2020

D.D.P.ddpDDP (Incoterms)

Three capitals, the named place, then the edition. The ® on first mention in a document; after that, just DDP.

Air waybill

AWB 074-12345675

AWB# 07412345675074 1234 5675

Airline prefix, hyphen, eight-digit serial. 074 is KLM; the last digit is a check digit, so a typo usually shows.

Importer and exporter of record

IOR/EORIOR / EOR

IOR-EORI.O.R.IoR

Closed up in running text, spaced in navigation and labels. The service's name in full: Importer & Exporter of Record (IOR / EOR).

Dangerous goods

UN3480UN3481Class 9

UN#34803480Class IX

UN and four digits, closed up as the site sets them; the class in figures. UN3480: lithium-ion batteries on their own; UN3481: in or with equipment.

Money

€500,000

500.000 €€500kEUR 0.5 mln

Symbol first, a comma for thousands, in full, as How We Work writes a shipment's value. Invoices and duty figures add the ISO code: EUR 500,000.00.

Weights, sizes, distances

1,280 kg600 × 1,200 mm≈2,960 km

1280kg600x1200~2960km

A non-breaking space before the unit, a comma for thousands, a multiplication sign between dimensions; ≈ closed up for an approximate figure.

Racks

42U rack21-inch OCP rack

42 RU42-U21" rack

U straight after the number. Rack widths in words in running text; the inch mark only inside tables.

Corridors

Japan to Hong KongNRT → HKG

Tokyo-Hong KongTokyo > HK

Words in a heading. In labels and tables a spaced arrow in the direction of travel, cities or IATA airport codes: Tokyo → Hong Kong, NRT → HKG.

Dates

12 November 20252025-11-12

11/12/202512.11.25Nov. 12th

Day, month in words, year, as the case pages write a delivery; a short month in captions, Sep 2024. ISO 8601 in data and file names: it sorts.

Durations and ranges

6 days10–45 days4–48 hours

10-45 dayssix days6d

Figures for every number, an en dash for a range, the unit spelt out: 2–4 business days, as the industry pages give their timelines.

System fonts and languages

When the brand fonts are not there, keep the roles – bold for headings, regular for text, a monospace for codes.

On the website · while the fonts load, or if they fail

RoleThe site's stack
Display'Familjen Grotesk', 'Helvetica Neue', Helvetica, Arial, sans-serif
Text'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif
Mono'JetBrains Mono', ui-monospace, 'SF Mono', Menlo, monospace

The site serves the fonts itself, Latin and Latin Extended only, so a script outside them falls back to the system.

Where the brand fonts cannot go

WhereHeadingsTextCodes
Word, PowerPoint, ExcelArial BoldArialConsolas
Google Docs, Slides, SheetsThe brand fonts: add them under Fonts → More fonts
Email and signaturesArial BoldArialCourier New
Anything sent to a clientA PDF with the brand fonts embedded
  • Install all three on every CFL computer. They are free under the SIL Open Font License, for print, screen and embedding.
  • Never leave a document in the program's default font. A proposal in Calibri or Aptos reads as a template nobody finished.

Scripts each family covers

ScriptFamiljenPublic SansJetBrains
Latin, incl. Central European and Turkish
Vietnamese
Cyrillic, Greek
Japanese, Korean, Chinese, Arabic

Schiphol · Düsseldorf · Kraków · Constanța · İzmir · Hà Nội

Beyond Latin – Noto Sans, one per script

東京 · 輸入者

Noto Sans JP

서울 · 수입자

Noto Sans KR

香港 · 進口商

Noto Sans TC

أبوظبي · المستورد

Noto Sans Arabic

A city on one of CFL's corridors, and the word for importer. Latin strings inside these documents – codes, figures, names – stay in the brand fonts. Arabic runs right to left; codes, figures and the logo do not, and the logo is never mirrored.

CFL Worldwide · Brand Book 1.2
05

Graphic language

Drawn the way the website draws: the rail, corridors, equipment, icons and photographs.

  • Principles45
  • The bar46
  • Layout grid47
  • The rail48
  • Corridors and maps49
  • Hardware drawings50
  • Icons51
  • Figures and timelines52
  • Photography53
  • Interface elements54
  • Header and navigation55

Principles

Drawn the way the website draws. Every line on a CFL figure describes something real – a route, a stage, a document – in four inks and two widths.

1.25 · KEY 1 · PARTS 1 · HAIR, THE PAPER 2.2 · A CORRIDOR

01

Line weights

The key line 1.25 px, every part 1 px, as the service drawings set them. Paths are heavier: the rail 2, a corridor 2.2. Isometric scenes run 1.1–1.35.

Talk to an Expert PILL · BUTTONS, THE HEADER 22 · MENU SHEETS 4 · CARDS, FIELDS

02

Corners

Buttons, the header island and the role tags (EOR, IOR) are pills; menu sheets 22 px; cards, fields, chips and photographs 4 px. Drawn parts round off at 1–2.

BILL OF MATERIALS 8471.508517.628418.698537.108471.704A090 CLEAREDLICENCE SHIPS NOW10–45 DAYS

03

Colour in figures

Rule for the paper, Green Dim for the parts, CFL Green for the one thing the figure is about, Amber for what waits on an authorisation. Oxide marks places on maps.

NRTHKG TOKYOHONG KONG EORIOR AIR · ≈2,960 KM

04

Labels on the drawing

Names, airport codes and roles in JetBrains Mono caps, in Slate, beside what they name; a role sits in a pill. No legends, no keys to decode.

IMPORT ENTRY EXPORTERCONSIGNEECUSTOMS VALUE IMPORTER OF RECORD CFL WORLDWIDE OUR EORIOUR DEFERMENTOUR LIABILITY

05

Only what is real

Draw the actual thing: the entry form, the rack, the crate, the eight stages. A symbol only where the site uses one – a globe for World Coverage, a plane at each end of a route.

The bar

One bar of the mark is the brand’s graphic unit, always at the mark’s own proportions. On paper and slides it makes a field and a chart; the website keeps it in the mark.

Bar field · Deep

Bar field

The nine bars enlarged past the edge, one tint step off Deep. Book covers, dividers, title slides and event screens; not on the website. The mark sits on it at its normal size.

Website · first screen

Footage beside the rail

The website’s first screen stands one column of footage, a quarter of its width and its full height, beside the rail; the column plays the stage the rail is on. The bars are not cut into the page.

Data · reports and slides BAR 19 + GAP 14 = PITCH 33

Bars as data

A chart in a report or a deck uses the same unit: 19 wide on a 33 pitch, one baseline, Green Dim with one bar in CFL Green. The website has no charts – see page 52.

378614419 + 14
Width : pitch
19 : 33 – the bar takes 58 % of its step, the gap 42 %
Heights
144 · 86 · 38 · 37 · 22 – the mark’s five, scaled together, never new ones
Alignment
Centred like the C, hung like the F, or stood like the L – one per composition
Ends
Square, like the mark’s. No gradients, no outlines on filled bars

Layout grid

One measure, 1600 px at most, with a margin that grows with the window; the section head splits in two from 1100 px.

Website · 1440 px 581.04 FR72.96 FRCONTENT 1324.8 AT 1440 · NEVER WIDER THAN 1600
Measure
1600 max; 1840 for wide figures, 860 for prose
Margin
clamp(24, 4vw, 64) each side
Head
From 1100 px: headline 1.04 fr, its sentence .96 fr, a gap of clamp(40, 5vw, 96)
Sections
clamp(160, 15.5vw, 264) between two; each pads half
Steps
The layout folds at 1100 · 900 · 700 · 560

No fixed column count: blocks take fractions of the measure (cards three across, the head 1.04 : .96) and fold to one column on a phone.

The section label, at twice its size

CORE SERVICES012 × 18.9 · THE LINE’S HEIGHTGREEN DIM → RULE AT 42 %HOME PAGE ONLY

JetBrains Mono 500, 11 px, caps, +0.16 em, CFL Green; a 2 px tick the height of its line; the rail runs to the section number, which only the home page carries.

The book’s own sheets – print, slides, social

Slides, 1600 × 900 · 12 columns, 80 margin, 32 gutter: this book, every deck
A4 · 6 columns, 17.5 mm margin
Social 1:1 · 6 columns, 90 margin

The rail

The home page’s first screen carries the whole job on one line: eight stages, from origin to the colocation floor, and the claim beside them.

Home · first screen ORIGINCOLOCATION FLOORNo handovers.1 PRE CLASSIFICATIONCHECK2 PICK UP3 EXPORT (EOR)4 AIR FREIGHT5 IMPORT (IOR)6 DUTIES AND TAXES7 FINAL DELIVERY8 DEPLOYMENT SERVICESIN DATA CENTRES
Path
2 px Rule, capped 44 units past the end stages; the lit span 2 px CFL Green, drawn to the current stage
Nodes
A 9-unit ring in Rule on the ground, a 4-unit dot inside: Green Dim ahead, CFL Green done
Marker
Halo at 10 %, a dashed orbit that turns, the ring and the dot in accent. It moves on every 4.2 s, or to the stage under the pointer, and the footage beside it follows
Labels
JetBrains Mono 10, +0.8, Slate 2, flush right 30 off the path, the current one green; over 20 characters a name breaks in two. ORIGIN and COLOCATION FLOOR stand at the caps, smaller
Claim
A 1.2 px brace round the eight and “No handovers.” in Familjen Grotesk 700, 24 px, reading up it. Below 1270 px the rail folds away and the copy says it: “No handovers. CFL carries all eight stages, from origin to the colocation floor.”
Names
As the site writes them, in this order, wherever the eight are listed – never six

How We Work · eight photographs, five stages

01
02
03
04
05
06
07
08
01Establish Regulatory Feasibility Before the Shipment Is Booked
02Build the Compliance, Customs and Import-Cost Position
03Confirm Cost, Responsibility and Timeline Before Commitment
04Execute the Shipment and Customs Clearance as One Operation
05Close the Transaction With a Complete Post-Clearance Record

A case page · the milestones

1BEFORE EXPORTPre-classification file submitted to the Hong Kong TID
2≈3 BUSINESS DAYS LATERTID confirms in writing: not a controlled item
312 NOVEMBER 2025Delivered to the destination data centre

Each page draws its process its own way. The rail is the first screen’s; How We Work numbers its engagement model 01–05; a case dates its milestones.

Corridors and maps

A corridor is two named places and the arc between them, drawn on a field of dots: Green Dim land on a 2.5° grid, Oxide pins, arcs in CFL Green.

Home · the seven corridors, before the camera closes in AMSTERDAMFRANKFURTLONDONMARSEILLEREYKJAVÍKABU DHABIHONG KONGTOKYOSEOULSYDNEYNEW YORK

JAPANEORHONG KONGIOR

A route, written

Both ends in mono caps, a plane at each, the role in a 5 px tag, a dashed leader.

A plane on the arc

On a map the corridor is the arc. Nothing flies along it, and it is never dotted.

Continents as shapes

Filled, gradient or glowing land. The map is dots, and only the dots it needs.

Case page · Tokyo → Hong Kong NRTTOKYOEORHKGHONG KONGIOR

AirNRT → HKG≈2,960 km

Land
Green Dim dots, 3 px on a 10 px cell; on a case map darker under the corridor, fading at the edges
Pins
Oxide, 4.2 px, cut out of the land; head office, Amsterdam Schiphol, in a 13 px ring. A place, never a status
Arcs
CFL Green 2.2 px, round ends, no arrowhead, bowing north by 7–15 % of the chord (2.6–3 px on a case map). All seven at full strength; six fade as the camera closes on one
Labels
Mono caps in Slate, haloed in the ground; airport codes where room is short, the role in a pill

Hardware drawings

Equipment in 30° isometric, drawn as solids: tonal faces, a soft shadow, and a green light on whatever has become CFL’s.

Home · Why CFL Worldwide · the scene in three frames

An isometric road: a grey rack at the start, three amber and black barriers down, a modular data hall at the end

1 · Nobody’s yet

The rack in grey, three barriers down, what holds it in amber.

The rack, now green with the mark on its side, drives down the road as the barriers lift and turn green

2 · Cleared

A scan turns the rack green and puts the mark on it; each barrier lifts and greens.

The modular data hall lit green, the barriers down again behind it

3 · Delivered

The door comes down and the hall takes the light.

Axes
30° isometric; verticals stay vertical, nothing in perspective
Line
Outlines 1.1–1.35, detail 1; leaders stop short at both ends
Faces
One colour, three faces, the sides mixed with black at 72 and 86 %; a 14 % shadow on Rule dots
Colour
Grey until it is CFL’s, then CFL Green. Amber and black stripes and amber labels for what holds the cargo
Light
A blurred green glow on the rack, hall and beacon once they are CFL’s
Twelve rack units drawn inside one crate, stencilled UN3480 Class 9
Twelve units, one crate

The freight card: the crate is the key line, the units parts; the stencil says what it carries.

The CFL crate, in its own wood colour, with a green CFL label tile
The mark on what is CFL’s

A drawn rack wears the mark on its side panel; the crate in the footage, a green label tile.

Perspective, renders

A vanishing point, photographic light or texture turns the drawing into a render.

Icons

The website’s own set: line icons with round ends, in CFL Green beside ink text, each with one move when it is reached.

Grids
16 for the nav, 20 for industries, 24 for services, menus and routes
Stroke
1.25 at 16, 1.3 at 20, 1.55 at 24; 1.25 in the menus
Ends
Round caps and joins; corners rounded 0.4–1.4
Fill
Outline, with one part that fills: the stamp at 20 %, a tile, a core
Colour
CFL Green; on a Green Wash tile that turns solid green when reached
Sizes
16, 18, 20, 24 on a 38 tile, 36 on a 64 tile
IOR / EOR24 grid · stroke 1.55
AI Infrastructure20 grid · stroke 1.3
Solutions · nav16 grid · stroke 1.25

In place

SolutionsWorld CoverageCase StudiesCompany
Trade ComplianceVerify the compliance requirements before the shipment moves.
Cloud and Data-Centre Hardware
Set · at rest, and reached
Header nav16 · 1.25
Solutions
World Coverage
Case Studies
Company
Services24 · 1.55
IOR / EOR
Trade Compliance
Freight Forwarding
Company24 · 1.55
About
How We Work
Testimonials
Blog
Industries20 · 1.3
AI Infrastructure
Data-Centre Hardware
Telecom
Medical
Maritime
Industrial
Route · controls24 · 16 · 10
Origin
Destination
Button arrow
Menu chevron

The drawings are the website’s own, path for path. In the header nav the icon is hidden at rest and comes in, green and moving, beside the item under the pointer or the page you are on; below 1200 px the nav drops it.

Figures and timelines

The website has no charts. It sets a number as a figure, compares two ways of working as two lanes, and puts a case’s days on a scale.

Case page · the outcome
≈3
business daysto a TID ruling
0customs holds

Testimonials · beside a quote

17sites
13countries
3regions: USA, EU, APAC

Every figure in CFL Green, Familjen 700; its unit in Familjen 500 or in mono.

How We Work · two lanes · amber for what is found late

Reactive model

  1. Freight is booked first
  2. Cargo moves
  3. Export, customs and freight handled separately
  4. Importer identified after questions arise
  5. Missing documents trigger border delays
  6. Product details collected during clearance
  7. Duties and VAT become visible after arrival
  8. Clearance is treated as the finish line

CFL approach

  1. Transaction is reviewed first
  2. Technical and commercial information reviewed upfront
  3. Importer structure established before dispatch
  4. Expected import costs identified before commitment
  5. Documentation gaps identified before cargo moves
  6. Cargo moves
  7. Cross-border workstreams coordinated together
  8. Post-clearance records form part of the engagement
Case page · Singapore → Tokyo in 6 days, on a scale
6 days4 days before Silver Week
Silver Week 19–23 Sep 1234
9Sep1011121314151617181920212223
  1. 19 SepCollectedSingapore colocation facility
  2. 211 SepFlownSingapore to Tokyo Narita
  3. 314 SepCleared Japanese customsJapan
  4. 415 SepDelivered to the data centerTokyo

Photography

The team’s own phone pictures of the work, in the website’s Green grade, each with a record line and one sentence beneath it.

The grade, in four steps

A pallet on a truck's tail lift, as shot
1 · As shotA phone, in whatever light the room had.
The same frame in greyscale
2 · GreyscaleContrast 1.1, brightness .98; never high key.
The same frame with CFL Green laid over it as hue
3 · Green, as hueCFL Green in Color blend at 22 %.
The same frame with film grain: the website's Green grade
4 · GrainA 180 px noise tile in overlay at 22 %.

Not

Ungraded colour
Colour left inStraps and film spend the green.
A graded photo with a headline set on it

Compliance Before Cargo

Type on the pictureThe words go under it.
A lifted, washed-out frame
High keyPale floors melt into the stock.

People at work, from the team’s own phones

Servers drawn out of a rack one at a time onto a trolley
01 · De-rackingServers drawn out of the rack one at a time and loaded onto a trolley.
Servers bubble-wrapped and strapped on a pallet
05 · PackingBubble-wrapped, cornered in foam and strapped, then a carton lowered over the whole pallet.
A chassis taken out of a rack on a server lift
04 · De-installationA chassis taken out of the rack on a server lift while a colleague frees its cables.
A freighter parked on the Schiphol apron
Amsterdam SchipholA parked freighter, seen from the side the paperwork is done on.

Three exceptions

A frame from the first screen's footage: a crate on a scale between two people in CFL vests
First screenEight produced clips, one per stage; the grade without grain.
Alexandra Sakhipova, COO
AboutCut-outs on the office ground, 10:11; no green, no grain.
The CFL crate, cut out, in its wood colour
The crateCut out, in its own colour.

Crops: 4:3 by default, 4:5 tall, 3:2 or 2:1 in a page hero, 16:9 on About, 10:11 for a portrait. None of the photographs is stock; nothing is set on them.

Interface elements

The website’s controls, as built: one button shape with one arrow, 4 px for what holds, pills only for what you press and for a party’s role.

PaperEvery page
Buttons Talk to an Expert See How We Work Plan a Corridor 48 · 48 · 40 px; Familjen 15 / 700, a 36 px disc
Reached Talk to an Expert See How We Work Keyboard focus Green Hi and a mint glow; the disc moves 2 px
Links Read the case study → Read the case study → Mono 13 / 500, +0.08 em; reached, a square zigzag draws in and the arrow moves 4 px
Tags IOR/EORTrade ComplianceFreight Forwarding EORIORAir Chips 4 px; a role 5 px beside a route, a pill on a map
Fields
USD
8471.50
Label 10 px mono; input 52 px
Card

Importer & Exporter of Record

Import & Export Without a Local Entity

Establish the responsible import or export structure where the customer cannot use its own entity.

Explore →
  • The card: white, 1 px Rule, 4 px; the drawing on top, a rule, the title, its line, a paragraph, and “Explore →” at the foot.
  • A card over a map floats on 0 18px 44px of ink at 12 %; nothing else on the site casts a shadow.
  • No status chips. Amber flags a hold inside a drawing or a timeline, never as a badge.
DeepThe closing block
Talk to an Expert

Request a Corridor Check

Tell us the origin, the destination and what is moving.

Know Before You Ship

Every enquiry to sales@cflworldwide.com is answered by a trade compliance specialist within four business hours.

Ground
Deep #073B2C, a 20 px dot field rising from the foot, a green light low on the right
Type
On Deep at 100 / 80 %; Mint for the label, the link and the focus ring
Button
56 px, On Deep with a Deep label and a 44 px green disc; reached, a mint glow

Header and navigation

A glass island floats over every page: the lockup with its descriptor, the nav in a recessed track, and the one green button.

Solutions World Coverage Case Studies Company Talk to an Expert
Island
64 px, fully rounded, floating 14 px off the top; a white film over blur 20 and saturate 190 %, a conic rim light, a highlight that follows the pointer
Lockup
The header lockup, mark 24 px; one line from 1500 px, gone below 359
Track
48 px, recessed: ink at 4.5 % with an inset shadow. Items Familjen 16 / 500 in Slate
Knob
40 px, raised white, under the pointer and on the current section; its 16 px icon comes in green and moves. Below 1200 px the icons go
CTA
48 px, Familjen 16 at axis weight 600, a 36 px disc; Green Hi when reached
Sheets
White, 22 px corners, rows 12 px; the phone menu 26, and 20 under 620 px

Core Services 3

Importer & Exporter of Record ServicesImport & Export Without a Local Entity
Trade ComplianceVerify the compliance requirements before the shipment moves.
Freight ForwardingComplex International Freight, Simplified

Company 4

AboutWho we are, the people you work with and the credentials we hold.
How We WorkOur five-stage engagement model, from feasibility to the post-clearance record.
TestimonialsClients quoted in full and named with their permission.

Solutions

Importer & Exporter of Record (IOR / EOR)Trade ComplianceFreight Forwarding World CoverageCase Studies Talk to an Expert sales@cflworldwide.com
CFL Worldwide · Brand Book 1.2
06

Voice

How CFL Worldwide writes: what the company does, in words that are specific, calm and checkable.

  • How we sound57
  • Our words58
  • Headlines59
  • Writing mechanics60
  • Punctuation and case61
  • Company descriptions62

How we sound

Like the specialist who will sign the declaration: plain, specific and unhurried. Four principles, each shown as a rewrite.

Say what we do

Lead with the service and the thing it moves. The first line should tell a stranger what the business is.

Before

Your trusted partner for global supply chain solutions.

After

We move GPU and high-value technology across borders.

Site · home, the headline

Be specific

Replace the adjective with the fact it was standing in for: the document, the code, the stage.

Before

We take care of all the paperwork for you.

After

Classify the bill of materials line by line and record the reasoning.

Site · Blog, Dual-Use Controls

Stay calm about risk

State the consequence once and explain the mechanism behind it. No alarm, no exclamation marks.

Before

Don’t risk millions in fines – call us today!

After

A customs declaration cannot repair a transaction that was incorrectly structured from the beginning.

Site · How We Work

Promise what the law allows

Where the answer depends on the jurisdiction, say so. A conditional here is not caution; it is accuracy.

Before

We can import anything, anywhere, with no local entity needed.

After

Sometimes. It depends on the jurisdiction, transaction structure and applicable importer requirements. There is no single global IOR model.

Site · Neoclouds & GPUaaS, FAQ

Our words

Words that say what the company does, and the ones that make it sound like everybody else.

Use

cross-border
The idea the offer turns on, and the word in the site header that tells a stranger what kind of company this is.
logistics · freight forwarding
What CFL is “at its core” (How We Work). Say it plainly; it is never part of the name.
high-value technology and regulated equipment
The cargo, as the About page names it. The home headline narrows it to “GPU and high-value technology”.
one accountable cross-border partner
The site’s phrase for the model (Why CFL Worldwide). Use it where the hand-offs are the point.
Importer & Exporter of Record
Spelled out once per page, then IOR/EOR in text and IOR / EOR in navigation and labels.
the nominated receiving point
Where CFL’s delivery ends. De-installation and de-racking can be CFL’s work; installation stays with the customer, OEM or system integrator.
Not our wordsWhySay instead
de-riskPromises the risk leaves the customer. The site says IOR does not make every risk disappear.say who is responsible at each border
one-stop shopEvery competitor’s claim, and nobody can check it.name the services: IOR/EOR, trade compliance, freight forwarding
peace of mind · worry-freeSells a feeling instead of the work.say what is settled before the freight moves
innovative · world-classNothing the client can verify sits under these words.a checkable fact: IATA accredited cargo agent, IATA DGR certified
guaranteed clearance“Customs authorities retain their own discretion.” (Why CFL Worldwide)state the conditions, then what CFL takes on
installation, as CFL’s workThe customer, OEM or integrator installs. CFL de-installs, de-racks, packs and delivers.delivery to the nominated receiving point
AI hardware, for the whole companyAI is one of five industries in the navigation, with eleven industry pages behind them.high-value technology, or name the industry

Not banned: logistics, seamless, end-to-end and white-glove are the site’s own words; the case studies use the last three.

Headlines

Name the thing, then make the case. The heading says what the section is; the line under it argues for it.

The test · read the headings alone

  1. Three core services, used as needed.
  2. Industries We Support
  3. Cross-border deployment gets complicated before the cargo moves
  4. Seven Corridors, With the Role We Held
  5. Guidance on Cross-Border Compliance
  6. Recent Deployments
  7. Testimonials
  8. Boutique technology logistics, built around cross-border execution.

The home page’s section headings, in order. Read nothing else: a stranger should still be able to say what CFL Worldwide does.

Core Services

Three core services, used as needed.

A shipment may need freight only, or added customs, compliance and IOR/EOR support. CFL Worldwide keeps these services coordinated under one operating model.

Site · home

  • EyebrowNames the section. Mono capitals, set by the style; type it in normal case, as “Core Services”.
  • HeadlineNames the subject. Title Case for a name (Our Five-Stage Engagement Model); sentence case and a full stop for a statement.
  • Line underMakes the case, in full sentences.
Slogan as headingSubject as heading, the case underneath · site

  • Peace of mind at every border

    Importer & Exporter of Record

    Import & Export Without a Local Entity

  • Your trusted global partner

    Trade Compliance

    Verify the compliance requirements before the shipment moves.

  • We move what matters

    Freight Forwarding

    Complex International Freight, Simplified

New headings never take the “X, One Y” shape or the paired “Less X. More Y.”; write one plain, specific statement. On the site, About’s “Direct Access. Clear Ownership.” is the one heading still in that shape.

Writing mechanics

The small decisions, made once, so every page reads as one company. Where the site breaks a rule today, the row says where.

TopicRuleWriteNot
SpellingBritish English. Proper names and quoted regulations keep their own spelling: the Dutch Data Center Association, the US EAR’s “authorization”.On the siteAbout “organizations”; Why “optimize”, “prioritize”, “authorization”; Neoclouds & GPUaaS “organize”, “finalized”; the Singapore to Tokyo case “data center”; the Japan to Hong Kong case “authorizing”, “utilized”.colour · centre · data centre · licence (noun) · license (verb) · authorisation · organisation · optimisecolor · center · data center · organization · optimize · prioritize
AbbreviationsSpell out on first use on each page, then abbreviate. No full stops. IOR/EOR closed up in running text; IOR / EOR, spaced, in navigation, tags and labels.On the sitethe home page and most inner pages open on “IOR/EOR” unexplained; the contact form asks for an “HTS code” where every other page says HS; Neoclouds & GPUaaS writes “U.S.”.Importer of Record (IOR), then IOR · IOR/EOR · IOR / EOR in the nav · HS code · ECCN · DDP · USI.O.R. · U.S. · HTS code · IOR with no introduction
NumbersFigures for anything measured (days, hours, km, kg, money, per cent) and for every number from 10. Words for counts of one to nine in prose, and to open a sentence.On the siteDual-Use Controls “ten to forty-five days”; How We Work “a three-day flight”.in 6 Days · 48-hour air transit · 17 sites in 13 countries · Seven Corridors · three data centressix days · ten to forty-five days · 3 services
MoneySymbol before the figure, no space. Under a million, the full figure with a thousands comma; from a million, one decimal and m or bn. ISO code and full figures on quotations and invoices.A €500,000 shipment (How We Work) · €1.2m · EUR 1,280.00 on an invoice€500k · 500.000 € · 1.2 million euros
UnitsComma for thousands, point for decimals, a space before the unit, × for dimensions, ≈ for an approximate distance.≈2,960 km · 1,280 kg · 3 × 4 m · 48-hour transit2.960km · 3x4m · ~2960 km
DatesDay, month, year, no ordinal. Short month in tables and timelines; ISO in file names and references.12 November 2025 · 15 Sep · 2026-09-1511/12/2025 · 12th November · November 12
RangesEn dash, closed up, between figures and dates. In prose, “from … to” or “between … and”.19–23 September · 2023–2026 · from 10 to 45 days19-23 September · from 10–45 days

Punctuation and case

The marks between the words, and the case they are set in.

TopicRuleWriteNot
DashesA spaced en dash for a break in a sentence, and between a page’s name and the company’s in its title. No em dashes; no hyphen standing in for a dash.About – CFL Worldwide · Based on the Actual Transaction – Not a Coverage MapAbout — CFL Worldwide · About - CFL Worldwide
Serial commaA comma before the last “and” in a list of phrases; none in a short list of single nouns.the licences you need, the duties you will pay, and how long it takes · servers, storage and networking…the duties you will pay and how long it takes · servers, storage, and networking
HyphensHyphenate a compound before the noun it describes; leave it open after. Service names stay open: a trade compliance specialist. Title Case titles may leave Data Centre open, as the site does.On the site“data centre hardware” in text and tables (the Japan to Hong Kong case, the home corridor table).data-centre hardware · high-value technology · time-critical spares · the cargo is high valuedata centre hardware in text · high value technology
CasingTitle Case for page titles, service names, section names and named things. Sentence case, with its full stop, for a statement headline. Body, documents and interface in sentence case. Never type a heading in capitals.On the site“Request a corridor check” (Contact) and “Request a Corridor Check” (every other page); How We Work types “LOGISTICS FIRST” in capitals.Industries We Support · Our Five-Stage Engagement Model · Built around responsibility.Industries we support · THREE CORE SERVICES typed in capitals
EyebrowsType them in normal case; the style sets the capitals, the 2 px tick and the rule.On the sitethe home page’s “SECTORS” is typed in capitals.Core Services · Why CFL Worldwide · Solution · Trade complianceSECTORS typed in capitals
CorridorsIn headings and prose, origin “to” destination. A spaced arrow only in labels and tables, with airport codes.Japan to Hong Kong · Singapore to Tokyo · NRT → HKG · Tokyo → Hong Kong in a labelTokyo-Hong Kong · Japan → Hong Kong in a heading
Calls to actionVerb first, Title Case, and say what happens next.Talk to an Expert · Discuss a Deployment · See How We Work · Know Before You Ship · Send Corridor CheckClick here · Learn more · Submit
QuotesCurly quotes and apostrophes, double outside, single inside. No exclamation marks.On the sitestraight quotation marks around DDP (Why) and computer equipment (Dual-Use Controls); straight apostrophes in CFL's on several pages.“IT equipment” · CFL’s · We’ve"IT equipment" · CFL's · Contact us today!

Company descriptions

Four lengths, assembled from the site’s own sentences. Use them as written; pick by the space, not by taste.

The site’s sentence, verbatimA stated fact, written for this book

Descriptor

5 and 6 words

Cross-Border Technology Logistics & Trade Compliance

Cross-border trade compliance for mission-critical infrastructure.

From · useThe site header and footer. The header lockup, email signature; search descriptions, LinkedIn tagline.

Short

19 words

CFL Worldwide is a boutique international logistics company focused on moving high-value technology and regulated equipment across international borders.

From · useAbout. Event listings, directories, social profiles.

Medium

51 words

CFL Worldwide is a boutique international logistics company focused on moving high-value technology and regulated equipment across international borders. The company combines specialist freight forwarding with customs, trade compliance, export-control diligence and IOR/EOR where required. The principle behind the operation is straightforward: get the border requirements right before the freight moves.

From · useAbout. Speaker bios, sponsor pages, partner websites, proposal cover letters.

Long

109 words

CFL Worldwide is a boutique international logistics company focused on moving high-value technology and regulated equipment across international borders. The company combines specialist freight forwarding with customs, trade compliance, export-control diligence and IOR/EOR where required. Established in 2020, CFL Worldwide was founded by logistics professionals who brought experience from different parts of the industry. CFL Worldwide is an IATA-accredited cargo agent with Dangerous Goods expertise, supporting international air and road freight, warehousing and customs coordination for high-value, regulated and time-critical cargo. It is a Partner of the Dutch Data Center Association, with its head office at Capronilaan 20, 1119NR Schiphol Rijk, and offices in Europe and the United States.

From · useAbout, Why CFL Worldwide, home, Contact. LinkedIn About, press releases, tender documents.

CFL Worldwide · Brand Book 1.2
07

Applications

The brand on the things people hold, send, wear and walk past.

  • Business cards64
  • Letterhead and envelope65
  • Compliance documents66
  • Proposals and reports67
  • Shipment labels68
  • Office signage69
  • Presentations70
  • Email signature71
  • LinkedIn72
  • Website73
  • Event banners74
  • Stand, badges and lanyards75
  • Merchandise76

Business cards

The mark alone on both faces, with the person's details on the white front and the site's footer line on a Deep back.

Size
85 × 55 mm, square corners
Stock
400 g/m² uncoated, bright white, not cream
Print
Offset. Front 3425 U, black and 446 U (Slate); back flooded in Deep, knocked out to paper
Finish
Spot gloss varnish on the back: the C of the mark, full height
Logo
The mark, 7 mm tall; clear space 2.3 mm
Margins
6 mm all round
85 mm

Mihai Marinescu

CEO

+31 20 800 4120

sales@cflworldwide.com

CFL Worldwide

Capronilaan 20

1119NR Schiphol Rijk

The Netherlands

www.cflworldwide.com

Front · shown at 1 mm = 5.6 px

55 mm

Cross-border trade compliance for mission-critical infrastructure.

www.cflworldwide.com

Back · spot varnish shown as a tint

Construction. 6 mm margins; the second column starts at 44.5 mm. Both blocks sit on the bottom margin; the mark hangs from the top one, its clear space (dashed) inside the margin.

ElementFaceSizeColour
NameFamiljen Grotesk Bold9 ptBlack (Ink)
Title, addressPublic Sans Regular7 ptSlate · brand line Semibold
Phone, email, webJetBrains Mono Regular6.5 ptSlate · web in 3425 U
Footer line, backPublic Sans Regular7 ptPaper, knocked out of Deep

Letterhead and envelope

The legal lines from the site's footer sit at the foot of every sheet, not only the first.

Why the footer matters

It answers the first question a buyer's legal team asks – who exactly are we contracting with – before anyone has to: CF Logistics B.V., with the trademark and registration line as the site sets it. JetBrains Mono 7 pt, on every letter, quotation and invoice; the registration numbers the law asks for come from the company's records when the template is made. Positions are given left / top, in millimetres.

CFL Worldwide

Capronilaan 20

1119NR Schiphol Rijk

The Netherlands

+31 20 800 4120

sales@cflworldwide.com

www.cflworldwide.com

CFL Worldwide · Capronilaan 20 · 1119NR Schiphol Rijk · NL

Example Compute Inc.

Attn. Infrastructure Procurement

1 Example Plaza, Suite 100

Austin, TX 78701

United States

Our reference

CFL-IOR-2026-0001

Your reference

PO-0001

Date

20 October 2026

Page

1 of 1

Importer of Record appointment – San Francisco to Amsterdam, GPU server nodes

Dear colleagues,

Thank you for appointing CFL Worldwide as Importer of Record for the consignment under purchase order PO-0001: GPU server nodes, network switches and the rack equipment that travels with them, flying San Francisco to Amsterdam for delivery to your colocation hall at Schiphol Rijk.

As Importer of Record we file the import declaration on our own EORI and VAT registration and settle duty and import VAT under our own deferment account, invoiced to you. Classification and the export position have been reviewed; the Corridor Check is enclosed, with one line, the battery backup units, still in review as dangerous goods.

You will work directly with Alexandra Sakhipova, COO, from planning through execution. After clearance we consolidate the shipment documentation into one post-clearance record, an audit-ready handover for your team.

Kind regards,

Mihai Marinescu

CEO

Enclosed: Corridor Check CFL-CC-2026-0001

CF Logistics B.V.

CFL Worldwide is a trademark of CF Logistics B.V.

Registered in the Netherlands at Capronilaan 20, 1119NR Schiphol Rijk.

sales@cflworldwide.com

+31 20 800 4120

www.cflworldwide.com

A4 letter · 1 mm = 2.4 px · sample letter

Capronilaan 20 · 1119NR Schiphol Rijk · The Netherlands

Example Compute Inc.

Attn. Infrastructure Procurement

1 Example Plaza, Suite 100

Austin, TX 78701 · United States

DL envelope · 220 × 110 mm · left window 90 × 45 mm

CF Logistics B.V.

CFL Worldwide is a trademark of CF Logistics B.V.

Registered in the Netherlands at Capronilaan 20, 1119NR Schiphol Rijk.

Legal footer · detail at 1 mm = 4.6 px

Stock
120 g/m² uncoated white; envelope 100 g/m²
Print
Offset, 3425 U + black · Word template daily
Logo
Header lockup, 70 mm wide (mark 5.5 mm), at 20 / 16 mm
Address
85 × 40 mm field at 20 / 50 mm
Text
Public Sans 9.5 / 14 pt in Slate, 130 mm measure

Compliance documents

Corridor Checks, quotations and entries share one layout that reads like the paperwork it is.

  1. 1

    Header

    Header lockup on a paper band; document type in Familjen.

  2. 2

    Reference block

    Corridor, Incoterm, dates, the customer's reference.

  3. 3

    Parties

    Exporter, Importer of Record, end user, each with the registration the entry is filed on.

  4. 4

    Line items

    Codes in mono: HS to eight digits, ECCN as issued.

  5. 5

    Status

    A chip always carries the word: green done, amber in review or on hold.

  6. 6

    Totals and sign-off

    What is owed, who settles it, and who checked it.

1 2 5 3 4 6

Document · page 1 of 2

Corridor Check

CFL-CC-2026-0001 · rev. 2

Corridor
SFO → AMS
Incoterm
DDP Schiphol Rijk
Issued
20 Oct 2026
Valid until
03 Nov 2026
Your ref.
PO-0001
Classification · complete Export · NLR confirmed Dangerous goods · in review

Exporter

Example Systems Inc.

San Jose, CA, United States

Export filed via AES, NLR

Importer of Record

CF Logistics B.V.

Schiphol Rijk, The Netherlands

On its own EORI and VAT registration

End user · deliver to

Example Compute Inc.

Colocation hall, Schiphol Rijk

No EU entity · IOR required

#DescriptionHS codeECCNQtyValue EURDutyStatus
1GPU server, 8-GPU, 4U8471.50.004A090.a329,152,000.000.0 %Assessed
2Rack, 48U, with PDUs8473.30.80EAR998107,200.000.0 %Assessed
3Switch, 400G, 64-port8517.62.005A992.c8280,000.000.0 %Assessed
4Transceiver, 400G8517.62.005A991256261,120.000.0 %Assessed
5Battery backup, Li-ion8507.60.00EAR991635,200.002.7 %In review
6Power and data cables8544.42.90EAR991 lot11,480.003.3 %Assessed

Basis

EU Combined Nomenclature, rates at 20 Oct 2026; duty on each line's share of the customs value. Line 5 ships as UN3481, PI 967 Section II.

Prepared and checked

Alexandra Sakhipova

COO

Goods value, invoice9,847,000.00
Freight and insurance to EU border98,500.00
Customs value (CIF)9,945,500.00
Import duty1,342.54
Import VAT 21 %2,088,836.93
Import duty and taxes, EUR2,090,179.47

Settled under our deferment account, invoiced to you

Sample document

Proposals and reports

Every cover carries the header lockup, on white or on Deep; inside pages use this book's running head, grid and drawings.

Proposal

Importer of Record for a GPU Cluster Deployment

San Francisco to Amsterdam · prepared for Example Compute Inc.

CFL-P-2026-001

October 2026

Confidential

Proposal cover · white paper

Title in Familjen Grotesk Bold 28 pt on the lower half; the stages it covers on the rail from the site's first screen.

Blog · Trade Compliance

Dual-Use Controls: What Ships, and What Waits

How to tell whether a consignment needs an export authorisation, and what it costs the deployment window to find out late.

www.cflworldwide.com/blog · October 2026

Guide cover · Deep

The site's closing block: the dot field rising to the foot, the light low on the right. Covers only, never inside.

Dual-use controls02

Trade Compliance

Why AI hardware is in scope

Dual-use goods are items with both civilian and military application. High-performance computing hardware has been squarely inside that definition since the export control lists were revised around AI accelerators; ECCN 4A090 is the heading most current training and inference hardware is assessed against. The practical consequence is that an export authorisation can be a precondition for movement rather than a formality collected afterwards – and whether it is depends on the destination, the parties, the end user and the end use as much as on the classification.

The assessment is per line, not per shipment

A cluster is not one product. Compute nodes, storage shelves, switching, PDUs and cooling equipment are separate lines with separate headings, separate origins and separate control status. One controlled line makes the whole consignment a controlled movement.

Fig. 1 · One line, two codes

GPU server, 8-GPU, 4U

qty 32

HS code · customs

8471.50.00

Sets the duty

ECCN · export control

4A090

Decides whether an authorisation is needed

A packing list that says “computer equipment” is not a classification, and it will not survive scrutiny at either border.

www.cflworldwide.com/blog

CFL Worldwide · Blog

Dual-use controls03

10–45 days

An authorisation takes ten to forty-five days depending on the authority and the destination. Found early, that runs in parallel with the freight plan and costs nothing.

A workable sequence

  1. 01Classify the bill of materials line by line and record the reasoning.
  2. 02Screen the parties and the components.
  3. 03Determine control status and identify every authorisation required, in every jurisdiction the goods touch.
  4. 04Apply, in parallel with freight planning.
  5. 05Book only once the licence position is known.

US-origin content travels with the goods

Re-export control follows US-origin content between third countries. A shipment that never touches the United States can still require a US authorisation because of what is inside it.

Tell us the origin, the destination and what is moving. We come back with the licences you need, the duties you will pay, and how long it takes.

sales@cflworldwide.com

What the assessment needs

  • hardware and configuration;
  • ECCN information;
  • origin and export jurisdiction;
  • purchaser and consignee;
  • ultimate end user;
  • intended end use;
  • destination;
  • applicable licence or authorisation requirements.

CFL Worldwide · Blog

www.cflworldwide.com/blog

Interior spread · 1 mm = 1.6 px, all three

Two columns of Public Sans 9 / 13.5 pt on 16 mm margins, the text as the Blog publishes it; one figure per spread, drawn as on page 45.

Shipment labels

One A6 label per piece names the Importer of Record, CF Logistics B.V., for the scanner and for the handler in gloves.

Size
A6, 105 × 148 mm
Logo
The mark alone, 8 mm tall: white on the Deep band, black on blank stock; never under 5 mm
Data
JetBrains Mono throughout; reference 16 pt bold
Barcode
Code 128, 0.38 mm module, 15 mm tall, 3.5 mm quiet zones
DG
UN number in figures and words; hazard marks as issued, never restyled

Documents
enclosed

Customs papers.
Do not remove.

C5 · 240 × 165

Consignment label

Importer of Record

Importer of Record

CF Logistics B.V.

Capronilaan 20, 1119NR Schiphol Rijk, The Netherlands

CFL reference

CFL-IOR-2026-0001

SFO → AMS

Piece

03 / 08

Gross

684 kg

Air waybill

074-1234 5675

Deliver to

Example Compute Inc., colocation hall

Schiphol Rijk, NL · dock window 07:00–09:00

Dangerous goods

UN3481 · Lithium ion batteries contained in equipment

PI 967 Section II · battery mark applied separately

CFL-IOR-2026-0001

www.cflworldwide.com · +31 20 800 4120

20 Oct 2026 14:02

Consignment label

Importer of Record

Importer of Record

CF Logistics B.V.

Capronilaan 20, 1119NR Schiphol Rijk, The Netherlands

CFL reference

CFL-IOR-2026-0001

SFO → AMS

Piece

03 / 08

Gross

684 kg

Air waybill

074-1234 5675

Deliver to

Example Compute Inc., colocation hall

Schiphol Rijk, NL · dock window 07:00–09:00

Dangerous goods

UN3481 · Lithium ion batteries contained in equipment

PI 967 Section II · battery mark applied separately

CFL-IOR-2026-0001

www.cflworldwide.com · +31 20 800 4120

20 Oct 2026 14:02

Pre-printed · 1 mm = 3.4 px

Direct-thermal roll with the Deep band flexo-printed and the mark knocked out of it; the data is thermal-printed in black at 203 dpi.

One colour · blank roll

The same layout from any printer: the mark positive, a rule for the band. No reversed area over 15 × 15 mm, which streaks.

Document pouch · C5 clear PE

Invoice, packing list and the DG declaration, one pouch per piece, on the same face as the label.

Office signage

A proposal for the third floor at Capronilaan 20, where today CFL appears on the building's tenant board. One lockup, made well, at the right height.

Colour
Grounds Deep, white or brushed aluminium; CFL Green only for the mark. Paint matched to a drawdown
Light
4000 K white halo, if any. Never green light
Lockups
Header on the wall and the door plate, horizontal on a tenant-board strip, the mark alone on glass
Heights
AFF – above finished floor, in millimetres
Reception desk · 1,100 3,000 1,750 centre 2,700 to ceiling 4,000 25 20 M6 studstand-off LED strip4000 K Aluminiumwhite Wall, paintDeep

Reception wall · 1 m = 100 px

Feature wall painted Deep, matched to a drawdown of #073B2C. Header lockup 3,000 mm wide: the mark in 20 mm aluminium, powder-coated white, on 25 mm stand-offs; hairline and descriptor flat-cut from 3 mm aluminium in the descriptor's tint. Section: 1 mm = 2.5 px.

240 80

Door plate · 1 mm = 1.8 px

3 mm brushed aluminium, the header lockup UV-printed 190 mm wide: the mark in 3425 C, hairline and descriptor in Slate 2. Four 12 mm stand-offs; bonded where the door is glass.

Bands at 1,400–1,600 and 850–1,000 AFF Frosted white vinyl

Glass partition · 1 m = 66 px · detail 1 m = 300 px

The mark repeated edge to edge in frosted vinyl, in two bands that are also the safety marking the glass needs.

Presentations

Title and section slides on Deep, content slides on paper or white. One grid, with the logo on its margins.

Format
960 × 540 pt, 16 : 9
Grid
45 pt margins (M = 540 ÷ 12), 12 columns, 16 pt gutter
Logo
Title slide: the header lockup, the mark 24 pt tall, top left. Other slides: the mark, 15 pt, in the footer
Type
Familjen Grotesk 32–44 pt · Public Sans 16 pt minimum · JetBrains Mono 11 pt caps
Fonts
Google Slides has all three. PowerPoint fallback: Arial Bold, Arial, Consolas
Case study
NRT → HKG · IOR / EOR

Urgent Data Centre Hardware Relocation, Japan to Hong Kong

CFL as Exporter of Record in Japan and Importer of Record in Hong Kong, with the classification confirmed by the Hong Kong TID before the cargo reached the terminal.

www.cflworldwide.comOctober 2026
Title slide · Deep01 / 14
02

From Origin to the Colocation Floor

Case study · Japan to Hong Kong05 / 14
Section slide · Deep05 / 14
01 · The corridor

The Corridor at a Glance

≈2,960km by air, Narita to Hong Kong
≈3business days to a TID ruling
0customs holds
12 Nov2025, delivered to the data centre
Case study · Japan to Hong Kong04 / 14
Content slide · paper – the default04 / 14
02 · Responsibility

Who Carries Each Stage

Origin · Japan

CFL as Exporter of Record (EOR), governing the export controls.

Before export

Pre-classification file to the Hong Kong TID, confirmed in writing: not a controlled item.

Destination · Hong Kong

CFL as Importer of Record (IOR), import clearance and delivery to the data centre.

Case study · Japan to Hong Kong06 / 14
Content slide · white – diagrams and tables06 / 14

Email signature

The mark, a hairline and plain text, set like the site header. A signature closes a letter and carries no advertising.

Logo
cfl-mark-green@600.png, set to 62.5 × 24 px – the mark as the site header sets it
Words
The name and the descriptor in text beside the mark, so they survive blocked images
Type
Arial 13 / 19 px. Mail clients cannot load the brand fonts
Colour
Name Ink · lines Slate · links CFL Green · legal line Slate 2 · hairline Rule
Legal line
The registration line from the site’s footer, word for word. No registration numbers
Replies
Text only: name · CFL Worldwide · phone
From
Mihai Marinescu <sales@cflworldwide.com>
To
Infrastructure team <infrastructure@client.example>
Date
Wednesday 12 November 2025
NRT → HKG: delivered to the data centre, compliance file attached

Hello,

The Dell hardware from Tokyo was delivered to the destination data centre in Hong Kong today. It crossed without a single customs hold or inspection delay.

We acted as Exporter of Record in Japan and Importer of Record in Hong Kong. The Trade and Industry Department’s written confirmation that the hardware is not a controlled item is in the file.

Attached: the proof of delivery and the compliance file – the export declarations, the TID ruling and the import clearance.

Best regards,

62.5 × 24 px
Mihai Marinescu
CEO
CFL Worldwide · Cross-Border Technology Logistics & Trade Compliance
+31 20 800 4120 · sales@cflworldwide.com · cflworldwide.com Arial 13 / 19
Ink · Slate · Green

CFL Worldwide is a trademark of CF Logistics B.V. Registered in the Netherlands at Capronilaan 20, 1119NR Schiphol Rijk.

Banners

Mail clients block images by default; the email arrives with a hole in it.

Quotes, taglines

Including the retired “Modern Solutions. One Partner.”

Social icons

Outlook turns them into attachments. The site is one link away.

Photos, GIFs

Heavy, often blocked, and out of place in a note about a shipment.

LinkedIn

The page prospects open after the first call. Every field on it uses the site’s own words, from the tagline to the posts.

Logo
cfl-avatar@400.png – the mark in CFL Green on white, 76 % of the tile; the page name sits beside it
Cover
1128 × 191 px, Deep with the site’s dot field. Keep the left third clear: the logo sits over it
Tagline
Cross-Border Technology Logistics & Trade Compliance – the descriptor, as the site header writes it
Industry
International Trade and Development
Posts
1200 × 1200 px. One idea, one figure; the mark and the address in the footer

CFL Worldwide

Cross-Border Technology Logistics & Trade Compliance

International Trade and Development · Schiphol Rijk, North Holland

+ FollowVisit website
Company page · shown at 84 %Logo 400 × 400 · cover 1128 × 191
Case study · NRT → HKG

Japan to Hong Kong

Dell data centre hardware, with CFL as Exporter of Record in Japan and Importer of Record in Hong Kong.

≈3business days to a TID ruling
0customs holds
≈2,960km by air
cflworldwide.com
Case study · paperFrom the site
Blog · IOR / EOR

DDP Is Not a Compliance Strategy

A Delivered Duty Paid contract presumes an importer it does not name.

6 min read
Article · white
Event · Trade fair

Talk to an Expert at Our Stand

Tell us the origin, the destination and what is moving.

cflworldwide.com
Event · Deep

Website

The site is the reference build of the brand, and this book describes what it serves. The header, the footer and the favicon are the same on every page.

CFL Worldwide – Cross-Border Trade Compliance for Mission-Critical Infrastructure
About – CFL Worldwide
www.cflworldwide.com
The home page's first screen at 1440 pixels: the header island with the mark, the hairline and the descriptor, the navigation and Talk to an Expert; the headline, the paragraph, the sectors, two buttons and the proof strip; the eight-stage rail; the clip column
Home, first screen · 1440 px, shown at 53 %As served on 20 October 2026

Header: the mark 24 px, a hairline, the descriptor in Familjen Grotesk 400 17 px, Slate 2, on two lines below 1500 px. Navigation: Solutions, World Coverage, Case Studies, Company, then Talk to an Expert.

The footer on Paper 2: the mark, the line Cross-border trade compliance for mission-critical infrastructure, the address, the columns Solutions, Company and Industries, and the legal block
Footer · every page, shown at 43 %Paper 2 · the mark alone
CFL Worldwide – Cross-Border Trade Compliance
16
32
180 · home screen
Favicon · the site’s fileno tile

We move GPU and high-value technology across borders.

www.cflworldwide.comTalk to an Expert
Link preview · proposal1200 × 630
Page title
Page – CFL Worldwide, with a spaced en dash: About – CFL Worldwide
Link preview
The site sets none yet. Proposed: one image for every page on Deep, nothing within 40 px of an edge

Event banners

Size the logo by the height of its bars, hang it where eyes are, and leave the bottom 300 mm empty.

3 × 4 m banner
Deep. The header lockup 2600 mm wide – the mark 204 mm tall – 250 mm from the top, the site’s headline under it, all above the heads of people in front
Roll-up
850 × 2000 mm, white. The header lockup 640 mm wide, top at 120 mm; the headline lands at eye level
Dead zone
Bottom 300 mm: feet, tables, the cassette. Nothing goes there
Sponsor walls
Send the mark and ask for it to be sized by the height of the bars, not the box – page 23
Print
Deep and CFL Green from the values on page 30. On fabric, approve a strike-off first
We move GPU andhigh-value technologyacross borders. CFLWORLDWIDE.COM We move GPU andhigh-value technologyacross borders. Talk to an Expert CFLWORLDWIDE.COM TALL HEADS1900 MM EYE LEVEL1600 MM DEAD ZONE0–300 MM 3000 4000 250 850 2000 3 × 4 M BANNER · DEEP · HEADER LOCKUP 2600 WIDE ROLL-UP · HEADER LOCKUP 640 WIDE DRAWN TO ONE SCALE · 1 PX = 8 MM

Stand, badges and lanyards

The name goes on the wall, the mark on the counter, and nothing below the counter line.

We move GPU andhigh-value technologyacross borders. CFLWORLDWIDE.COM No handovers. CFL carries all eight stages,from origin to the colocation floor. 1 PRE CLASSIFICATION CHECK2 PICK UP3 EXPORT (EOR)4 AIR FREIGHT5 IMPORT (IOR)6 DUTIES AND TAXES7 FINAL DELIVERY8 DEPLOYMENT SERVICES IN DATA CENTRES HEADER LOCKUP · 1400 WIDETOP 300 FROM THE EDGE THE SITE’S HEADLINE,VERBATIM · ON DEEP SIDE WALL · THE RAIL,EIGHT STAGES COUNTER · THE MARK ALONETHE NAME IS ON THE WALL 300020002500

Mihai Marinescu

CEO

CFL Worldwide · Staff

Staff

Name Surname

Company

Guest · Client briefing

Guest

CFL Worldwide · Cross-Border Technology Logistics & Trade Compliance · cflworldwide.com

20 mm

Badges and lanyard at 1 : 1 on the printed page’s scale of 3 px to the millimetre. The mark on Deep for staff, on paper for guests.

Stand
Back wall 3000 × 2500 mm in Deep; the header lockup 1400 mm wide, 300 mm from the top, the headline under it
Counter
1000 × 500 × 1000 mm, white, the mark alone
Badge
54 × 86 mm (CR80), PVC or 350 g board; name in Familjen Grotesk 14 pt
Lanyard
20 mm, Deep, white one-colour print, safety breakaway at the neck

Merchandise

Few things, made well, in one colour. Nothing we would not carry past a data-centre security desk.

CFLWORLDWIDE.COM

Notebook and pen

A5, Deep linen, the mark in white foil, 40 mm wide, bottom left. Pen: matte black, the address engraved.

Tote

Natural cotton, 380 × 420 mm. The mark 160 mm wide, one-colour CFL Green screen print. Nothing on the back.

Polo

Deep piqué. The mark embroidered in white thread on the left chest, 75 mm wide – 29 mm tall, well over the embroidery floor.

Cap

Deep, the mark embroidered in white, 60 mm wide. Embroidered, the mark needs 12 mm of height – page 19.

USB sticks

Data-centre security desks bin them on sight.

Power banks

Lithium batteries are dangerous goods. We ship DG for a living; we do not hand it out.

Hi-vis and workwear

Safety clothing follows each site’s own rules, so the brand stays off it.

Trucks, globes, gimmicks

Stress balls, toy lorries and desk globes say freight in general and nothing about the technology CFL moves.

CFL Worldwide · Brand Book 1.2
08

Files

What to download, which file to use where, and who to ask.

  • Brand kit78
  • Before it goes out79

Brand kit

Three arrangements of the logo in four colours as SVG, PDF and PNG, with the site’s favicon and palette.

How the logo files are named – the name says which is which

cfl-
headerArrangement
  • mark
  • header
  • horizontal
-greenColour
  • green
  • white
  • ink
  • black
@1200PNG width
  • @600–2400 mark
  • @1200–4800 header
  • @1600–6400 horiz.
.pngFormat
  • .svg
  • .pdf
  • .png

cfl-worldwide-brand-kit.zip

logo/svg/The masters: mark, header and horizontal in green, white, ink and black12
logo/pdf/The same as vector PDF – printers and sign makers12
logo/png/Transparent, three widths each – Office, Google Docs, email36
favicon/The site’s favicon.ico, favicon.svg and apple-touch-icon.png, PNGs at 32, 180, 192 and 5127
avatar/The mark in CFL Green on white, square – SVG, PNG at 400 and 8003
colour/The site’s palette, Deep, Oxide and the neutrals included – .ase, .css, .json3
*.pdf · READMEThis book, and a one-page summary of sizes, colours and fonts2

Which file, where

WhereFile
Website, web app.svg
Word, PowerPoint, Google Docsheader .png @1200
Email signaturemark-green .png @600
Print, signs, vinyl, embroidery.pdf
Video end card.svg or .png @2400
Profile picturesavatar@800.png
Browser tab, home screenfavicon/ as it is
Fax, stamps, newsprint-black.pdf

PDFs are RGB vector. For spot-colour print, ask the printer to map CFL Green to Pantone 3425 C; for a one-colour job in black, use the -black file, not -ink.

Each file also downloads on its own at brand.cflworldwide.com.

Fonts are not in the kit: Familjen Grotesk, Public Sans, JetBrains Mono and Source Serif 4 are free from fonts.google.com. Questions: sales@cflworldwide.com

Before it goes out

Thirteen checks for anything that carries the name – a slide, a banner, a proposal, a post.

Edition

1.2
Brand Book 1.2, October 2026 – fitted to www.cflworldwide.com as it was served on 20 October 2026.

Logo

  • From the kit. Not redrawn, not a screenshot, not retyped.
  • The mark alone, or the header lockup where a reader may not know CFL yet. The word “worldwide” is in no lockup – page 16.
  • X clear on every side. Nothing inside the clear space – page 18.
  • Above minimum size – page 19. Among other logos, sized by height – page 23.

Colour and type

  • Green on paper or white, white on Deep or a dark photograph. Green and Ink are never a ground – page 20.
  • Contrast measured, not judged by eye: 4.5 : 1 for text – page 33.
  • The site’s typefaces: Familjen Grotesk, Public Sans, JetBrains Mono, and Source Serif 4 for quotations, or their named fallbacks.
  • Codes set in mono, written the way the trade writes them – page 42.

Words and facts

  • The heading names the thing. Statements in sentence case, names in Title Case – page 59.
  • The descriptor as the site writes it: Cross-Border Technology Logistics & Trade Compliance.
  • The name is CFL Worldwide. CF Logistics B.V. only in legal lines, and no registration numbers.
  • Spaced en dashes ( – ), never em dashes; page titles read “Page – CFL Worldwide”.
  • Facts as the site gives them: case figures, people and contacts, checked with their owner before print.
CompanyCFL WorldwideCapronilaan 20, 1119NR Schiphol RijkThe Netherlands
Brand questionssales@cflworldwide.comwww.cflworldwide.com
This editionBrand Book 1.2October 2026
SupersedesThe pink equaliser mark and the identity drawn around it, retired in 2026. CF Logistics B.V. remains the legal entity.

© 2026 CF Logistics B.V. All rights reserved. CFL Worldwide is a trademark of CF Logistics B.V. Registered in the Netherlands at Capronilaan 20, 1119NR Schiphol Rijk.

CFL Worldwide Brand Book 1.2 · October 2026 · 80 pages · ← → or J K to turn pages